How to win over…diverse Singaporean beauty consumers
Exclusive insights from beauty companies Sephora, LUXASIA, Porcelain, and Founder’s Beauty shed light on Singapore’s beauty and personal care market and reveal what it takes to capture its discerning consumers and succeed in its diverse market.
![Laboratoires Expanscience introduces a ceramide-boosting flaxseed active to cater to trends such as regenerative skin care and supports regenerative agriculture. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/expanscience-ceramide-boosting-flaxseed-active-taps-into-regenerative-skin-care-trends/17408373-1-eng-GB/Expanscience-ceramide-boosting-flaxseed-active-taps-into-regenerative-skin-care-trends.jpg)
![Estée Lauder will launch new products developed by a local team especially for its Chinese consumers in Q4. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/estee-lauder-set-to-debut-first-products-developed-by-china-r-d-facility-in-q4/17401473-1-eng-GB/Estee-Lauder-set-to-debut-first-products-developed-by-China-R-D-facility-in-Q4.jpg)
![ESG considerations have emerged as a central focus for China's beauty brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-s-beauty-brands-embrace-esg-focus-as-consumer-priorities-shift/17304986-1-eng-GB/China-s-beauty-brands-embrace-ESG-focus-as-consumer-priorities-shift.jpg)
![China’s beauty market is experiencing significant industry shift with the mass beauty market accelerating ahead of the luxury segment. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_small/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/china-s-mass-beauty-market-now-more-dynamic-than-luxury-l-oreal-ceo/17375859-1-eng-GB/China-s-mass-beauty-market-now-more-dynamic-than-luxury-L-Oreal-CEO.jpg)
![Well-known skin care ingredients such as collagen, niacinamide and probiotics are increasingly found among Asian oral care brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/oral-care-skinification-category-evolving-in-asia-with-the-new-ingredients-such-as-collagen-niacinamide/17375751-1-eng-GB/Oral-care-skinification-Category-evolving-in-Asia-with-the-new-ingredients-such-as-collagen-niacinamide.jpg)
![Curie Co has launched a naturally derived bond builder which it believes has the potential to be an effective anti-humidity hair care solution for South East Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/curie-co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-sea/17375805-1-eng-GB/Curie-Co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-SEA.jpg)
![Organic Bioactives has debuted hair care solutions for the first time. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/organic-bioactives-launches-native-nz-botanicals-hair-care-actives/17376246-1-eng-GB/Organic-Bioactives-launches-native-NZ-botanicals-hair-care-actives.jpg)
![Skinidea has developed a new skin care brand, MDP, specifically to target US beauty consumers. [Medipeel]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/05/01/skinidea-develops-new-brand-to-target-us-market-as-part-of-expansion-plans/17362677-1-eng-GB/Skinidea-develops-new-brand-to-target-US-market-as-part-of-expansion-plans.jpg)
![The Whoo has helped to bolster sales for LG H&H and restore the firm’s growth trajectory. [The Whoo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-beauty-returns-to-growth-on-the-back-of-the-whoo-renewal/17378661-1-eng-GB/LG-H-H-beauty-returns-to-growth-on-the-back-of-The-Whoo-renewal.jpg)
![Toyo Sugar enzymatically modified resveratrol to make it water-soluble and more bioavailable. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/toyo-sugar-produces-water-soluble-resveratrol-for-cosmetics/17378607-1-eng-GB/Toyo-Sugar-produces-water-soluble-resveratrol-for-cosmetics.jpg)
![Esmi Skin Minerals has launched with Sephora in SEA. [Esmi Skin Minerals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/esmi-skin-minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-sea/17362569-1-eng-GB/Esmi-Skin-Minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-SEA.jpg)
![CosmeticsDesign’s editors on ingredients innovation at in-cosmetics Global 2024. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/29/top-3-ingredients-innovations-at-in-cosmetics-global-2024/17376021-1-eng-GB/Top-3-ingredients-innovations-at-in-cosmetics-Global-2024.jpg)
![Curie Co has launched a naturally derived bond builder which it believes has the potential to be an effective anti-humidity hair care solution for South East Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/curie-co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-sea/17375805-1-eng-GB/Curie-Co-believes-its-bond-builder-can-bring-effective-anti-humidity-hair-solutions-to-SEA.jpg)
![Organic Bioactives has debuted hair care solutions for the first time. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/organic-bioactives-launches-native-nz-botanicals-hair-care-actives/17376246-1-eng-GB/Organic-Bioactives-launches-native-NZ-botanicals-hair-care-actives.jpg)
![Skinidea has developed a new skin care brand, MDP, specifically to target US beauty consumers. [Medipeel]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/05/01/skinidea-develops-new-brand-to-target-us-market-as-part-of-expansion-plans/17362677-1-eng-GB/Skinidea-develops-new-brand-to-target-US-market-as-part-of-expansion-plans.jpg)
![The Whoo has helped to bolster sales for LG H&H and restore the firm’s growth trajectory. [The Whoo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-beauty-returns-to-growth-on-the-back-of-the-whoo-renewal/17378661-1-eng-GB/LG-H-H-beauty-returns-to-growth-on-the-back-of-The-Whoo-renewal.jpg)
