The expansion of its portfolio in Asia is also being accompanied by the introduction of new business initiatives, a global brand positioning and a new corporate identity. The company says it recently had 20,000 independent distributors from throughout Asia that attended sell-out conventions in Tokyo and Hong Kong. Conventions served regional markets "Both conventions featured new products and sales training to help our distributors to be successful and clearly demonstrate their difference," said Truman Hunt, Nu Skin CEO. "We focus a tremendous amount of energy in recognizing our distributors for their achievements and making these events extraordinary," he added. The two conventions where organized on a regional basis, the Tokyo convention serving the huge Japan market, while the Hong Kong market served the Greater China and Southeast Asian region, the afore mentioned currently being one of the world's fastest growing markets. Platform for new products Distributors from throughout Japan attended the event at the Tokyo Yokohama Arena, May 30 - 31, where new products including Nu Skin Ture Face and Essence Plus skin serum were introduced for the first time. "The Japan management team hosted an impressive convention for distributors," said Hunt, "The new products and brand initiatives provide good ammunition for Japanese distributors to further develop their business and successfully differentiate Nu Skin in the market." The China and Southeast Asia event took place at the Asia World Expo in Hong Kong from May 14 - 16 and featured the same key products that were highlighted in Tokyo.