Celebrity hair colourist’s product range gains carbon neutral accreditation
Enivornmentally friendly and ‘guilt free’
Any greenhouse gases that are produced in the manufacture of these products are off-set by investment in The Carbon Neutral Company, a carbon consulting and offsetting body set up in the 1990s to “help reduce CO2 in a way that delivers commercial, personal and environmental benefits”.
The company claims to be the first beauty company in the UK to offset their carbon emissions by becoming carbon neutral. A spokesperson for Louise Galvin said that they were the first beauty company in the UK to enter the project, but that the assessment for accreditation took over nine months as it had never studied a beauty company before. In the mean time, natural cosmetics company Neals Yard Remedies gained carbon neutral accreditation too.
The trend to reduce carbon footprint has been gaining pace on an international scale with New Zealand skincare brand Snowberry also achieving carbon neutral certification, administered by Landcare Research’s carboNZero.
According to many industry insiders, carbon neutral accreditation is becoming increasingly important to show consumers the company is taking steps in the environmental direction.
In line with ethical trend in cosmetics
This line in hair products satisfies the consumer demand for environmentally friendly, natural ingredients. The products use only natural or naturally-derived ingredients such as essential oil, natural extracts and vegetable-derived moisturizing and conditioning agents in place of artificial preservatives.
The company states that Louise, daughter of famous hairdresser Daniel Galvin, is passionate about the environment and is “committed to creating products that mean you can achieve luscious locks guilt free”. Although the company decision to go carbon neutral reflects consumer trend, a spokesperson for the company told Cosmetics Design that it was more than just a business decision:
“Louise took the decision to become carbon neutral long before there was the recent flurry of interest from both government and companies. Louise wanted from the outset to create products that were free from harmful chemicals and choosing to become carbon neutral was the next step in ‘giving something back’”.