Following on from its accreditation, BioGro has announced that the first brand to be certified with the international natural cosmetic standard will be the New Zealand-based Trilogy skin care range.
Trilogy markets a broad range of products targeting the men’s grooming, anti-ageing, body care, hair care and self-tanning categories, all of which are formulated using ingredients sourced from plant or mineral origins.
Founded by sisters Catherine de Good and Sarah Gibbs in 2002, the brand has been gradually developed into an international range and is currently available in 20 countries.
Certification increases scope for international expansion
The fact that Trilogy has managed to secure an international natural cosmetic standard for its products means that it can be successfully marketed as a certified natural product internationally and gives the company scope to move into new markets.
“This is groundbreaking for New Zealand,” said de Groot. “The standard provides manufacturers and customers with a clear direction for defining natural cosmetics for the first time.”
“The Natrue certification offered by BioGro will be a guarantee to consumers that the products they are buying are authentically natural,” she added.
Natrue targets global certificaiton
Nature has been gradually expanding its certification network internationally, in a move to increase its global footprint and competes with other international certification bodies such as the Natural Products Association.
Back in February of this year, Natrue announced that it will work with NSF International to develop the first US national standard for natural cosmetics, which will be accredited by the American National Standards Institute.
At the time of the announcement, the two bodies said that the aim of the move was to reach a global definition of the term ‘natural’ for use in personal care and cosmetic products.