PCHi to open its doors in Guangzhou next week

By Simon Pitman

- Last updated on GMT

Related tags Guangzhou poly world Hong kong Guangdong China

This year’s PCHi event is readying to open its doors in Guangzhou, Southern China next week, with the organizers predicting that it should easily surpass attendance and exhibitor numbers of previous events.

The show will take place at the Guangzhou Poly World Trade Centre, in the city of Guangzhou, Guangdong province, from March 13 – 15, 2013, making it the fifth year the event has been held.

Like last year, the Cosmetics Design editorial will be present at the show, bringing exclusive interviews concerning the latest trends in the China and Asian market, news of products launches from exhibitors, and all the highlights from this year’s expanded conference program.

This year’s conference program will include two key presentations from market researcher Mintel, one looking at global beauty trends and specifically referencing the China market, the other taking a look at the latest approaches to the digital marketing of cosmetics products.

First time for the Nexus networking event

Likewise, the organizers are also introducing the inaugural Nexus event, a networking session for cosmetic industry professionals that will be held on the second day of the show, March 14th​.

This session will also include presentations from Euromonitor and PricewaterhouseCoopers, focusing on their latest findings for the personal care industry, both from a global, Asian and China perspective.

The first PCHi event was in Shanghai back in 2008, when some 135 exhibitors were present. Now the event attracts more than double that number of exhibitors, and this year’s event recorded a total of over 5,500 visitors.

Targetting a more international market

Traditionally the event has alternated between the Guandong region in the south, an important hub for the cosmetics industry in China, and the Shanghai region, which is the nation’s biggest industry and business corridor.

In 2011, the event was held in Shenzen, a city right on the southern-most border of China, next to the autonomous China territory of Hong Kong.

That event was said to have attracted a largely China attendance and exhibitor base, but this year the organizers are expecting that the outcome will be significantly different, with a far more international representation.

Indeed a mix of both international and domestic players is expected to come from the provinces industrial zone, which stretches all the way down to the boarder of the New Territories, in Hong Kong and has been rapidly expanding over the past couple of years, particularly with the addition of many international businesses.

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