Asia-Pacific continues its dominance in premium face care, says Euromonitor

By Andrew MCDOUGALL contact

- Last updated on GMT

Asia-Pacific continues its dominance in premium face care, says Euromonitor

Related tags: Skin care, Asia-pacific

Despite the faltering economies in Japan and China over the last year, Asia Pacific remains the dominant region in premium facial care, according to the latest global skin care report from Euromonitor.

Face care remains the biggest skin care category globally, and the market researcher predicts that it will show 86 percent of additional growth by 2016.

Dominance

Asia-Pacific shows complete dominance in the premium face care category, as well as the mass category, with anti-aging product and facial moisturizers the most popular product choice.

A look at some of the most interesting new skin care launches across the Asia-Pacific region reveals increasingly targeted and niche products for specific skin care regimens; with BB and CC creams, as well as enhancing products, the pick of the bunch.

Despite not having their best year, Japan and China are still the top skin care countries, the former miles ahead thanks to the popularity of skin whitening products.

While Japan leads in both per capita spending and in sales, China is quickly catching up, with over 40 percent of skin care absolute growth by 2016 expected to come from China.

China target

China is one of the countries in Asia-Pacific targeted by the larger global players as they look to increase market share and reap the rewards.

Estée Lauder , L’Oréal, and Procter and Gamble to name a few, have all targeted China over the past year, with the former even launching a country-specific skin care brand, Osiao.

Japan is a slightly different nut to crack as it is already a large, develop market, and home-grown players, such as Shiseido and Kao, dominate the market share.

In the other skin care categories, Western Europe holds on to its lead in body care, whilst it is on a par with Asia-Pacific when it comes to hand care.

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