In-cosmetics Korea taps into market concerns with anti-pollution focus

12-May-2015 - Last updated on 12-May-2015 at 15:12 GMT

As Asian consumers increasingly demand better results from their skin care regime, the in-cosmetics Korea programme is addressing one of their biggest concerns - pollution.

The programme includes seventeen presentations and will mainly be delivered by international speakers, according to organisers.

Environmental factors including exposure to the sun and pollution accounts for 90% of the visible signs of ageing and Asia’s high levels are now a serious concern for consumers in the region.

Thus, this show is initiating the debate with Jean-Francois Molina from Solabia, who will be outlining cosmetic solutions that can help reduce these factors in his presentation on 'Facing the 21st century urban plague: pollution'.

Dr. Rosenberger from DSM will also be addressing the issue in his presentation on 'Cell cleaning'.

The concept of an even and brighter skin is also a must for Asian consumers, a topic Mikel Gorrostiaga from Lipotec will focus on, specifically a biotechnological ingredient designed to achieve a reduction and deposition of melanin in the skin.

“We are confident that the range of hot topics covered during the seminar programme will provide solutions but also inspire and trigger new ideas among our visitors because it will focus on global issues with the Korean market in mind," says Sarah Gibson, exhibition director.

Pollution concerns in Asia

PM_2.5 are tiny particles that reduce visibility and cause the air to appear hazy when levels are elevated.

Although the micro-particles won’t penetrate the skin, they can influence surface barrier functions, causing dryness or even acne.

Asia's people are deeply influenced by air pollution and time spent choosing what kind of protection will be needed for the day ahead depending on PM levels is a daily regime.

According to our regional expert Florence Bernardin, there has been a flurry of ‘Anti-PM2,5’ products launched to market claiming to counteract the issue in the last two years.

Those products boast properties like a UV protector, BB elements and a deep cleanser that also forms an invisible film that prevents pollutants from entering or staying on the skin.