Unilever introduces 'Talent Week' to stay on top of 'cutting-edge methodologies'

By Michelle Yeomans

- Last updated on GMT

Unilever introduces 'Talent Week' to stay on top of 'cutting-edge methodologies'

Related tags Management Hindustan unilever

Unilever North Asia held a 'talent learning week' for thousands of employees in Shanghai as part of a strategy to encourage cutting-edge methodologies in 'the real business world'.

On June 9th, Unilever employees were offered learning sources and tools in the form of lectures, panel discussions, forums and workshops.

As the talent management partner of Unilever, MBS China Centre was invited to attend the sessions and interacted with senior management and provided talent management solutions onsite.

Regional director of MBS, Sherry Fu addressed a keynote about how MBS helps working professionals become the leaders of tomorrow.

She said, “MBS quite understand the needs of today’s manager including most up to date business knowledge and global perspective.”

Inspiring business leaders

According to MBS, its' corporate services have been turning 'promising executives into inspiring business leaders for a long history'.

MBS signed TMP UoM with Unilever North Asia in August 2014. As a result, Unilever created over 20,000 jobs, conducted direct hiring of more than 5,000 local employees, and annual tax payment reached more than RMB1 billion.

More than just a training course, the partnership with MBS allows the company to take advantage of the world’s best business minds, innovative management thinking and forefront policy worldwide.

Shaking up business strategy

Hindustan Unilever is also shaking things up, particularly with its marketing approach.

It recently teamed up with content creators like Facebook and Google in an effort to move away from traditional product placement.  

As the online platform continues to evolve for many industries, beauty companies must adapt to retain their position as the main provider of their sector. 

Bearing this in mind, Hindustan Unilever sat down with digital giants like Google as well as other sources of the media to discuss how it could "weave its brands into their content, messages and shows, instead of just product placement and brand plugs", ​according to The Economic Times.

Prasanth Kumar, chief executive of Unilever's media agency, Mindshare added that the consumer is no longer a passive viewer, but an active participant in the brand's story-telling journey.

"The Brand ideas and content that resonate with the audience are further seeded by them into their own circle of influence that has a far more powerful effect,​" he says. 

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