Rising consumer concern about the impact of pollution on their skin and anti-pollution’s capacity to offer an anti-ageing function are driving the demand, and Lipotec’s new Pollushield is one ingredient set to cater to it.
The company has recently announced that its ingredient, launched earlier this year, has been found to have a greater anti-pollution capacity than first thought, with a recent clinical study confirming that Pollushield is also able to ease the removal of microparticles from the skin’s surface.
Dark particle reduction
The in vivo study carried out by Lipotech on its ingredient found that Pollushield reduces the number of dark pollution microparticles by just over a fifth when compared to rinising the skin with water.
Using a panel of 21 female volunteers aged between 21 and 45, the study applied the cream containing 5% concentration of the Pollushield ingredient to forearm skin in one area, and also measured an area that was not treated with the cream to provide a control.
After 20 minutes, microparticles modelling atmospheric pollution were applied and at the end rinsed with water. Microparticles deposited on the skin surface before and after rinsing were measured, observing 20,2% less particles remaining on the treated skin with visually cleaner skin surface.
Anti-pollution in skin whitening
Speaking at this week’s in-cosmetics Korea trade event, Florence Bernardin outlined that anti-pollution plays a key part in the rising trend across Asia for skin whitening products that focus on the general healthiness of skin tone, rather than an explict demand for whiteness.
As part of this, environmental aggressors and stress are top of the list for things to tackle, with pollution sitting alongside light (artificial and blue lights as well as UVA and UVB) and friction as key issues.