New survey reveals Indian consumers' top beauty brands and spending habits

By Lucy Whitehouse

- Last updated on GMT

New survey reveals Indian consumers' top beauty brands and spending habits

Related tags Shaving Hygiene Cosmetics

A new survey has found that for Indian consumers, international beauty players come out on top, with L’Oréal, Nivea and Maybelline three companies topping the list of preferred brands.

They join Lakmé and Gillette at the top of the list, according to the recent survey by CashKaro, a cashback and coupons provider, apparently confirming that western brands are favoured over domestic players in India.

CashKaro conducted its survey across 1000 partner websites, and found that 77% of the women who responded have an average monthly spend of Rs 1,000-Rs 5,000 or more on beauty products and salon services, with 58% spending more.

Male grooming

With 40% of responses to the survey coming from men, CashKaro was able to pick out some key male grooming trends too.

According to the data, 62% per cent of the men spend an average of Rs 1,000 and 42% like to spend over Rs 5,000 on a monthly basis on their grooming products and salon sessions.

For women, the survey found that sunscreen, kajal and lip balm were the essentials, whereas men were clear that aftershave and hair gel were top priority for them.

CashKaro survey shows the changing preferences of the Indian consumer, where women and men both are spending substantial time and money to look good and presentable,”​ noted Swati Bhargava, co-founder,

Appearance conscious

India’s men are becoming an ever increasingly important consumer category for beauty, with their interest in personal care being driven by rising disposable income, social media, the increasing visibility of metrosexual celebrity men in Indian pop culture, and a substantial young consumer base.

According to a recent Nielsen study on the Indian male grooming segment, there is a rising aspiration among Indian men to purchase a wider range of personal care products.

“A market that was once was limited to shaving foam, deodorant and razors has made way for a dazzling array of products, spanning hair care, skin care and hygiene,”​ the firm notes.The male grooming market in India is expected to grow by a CAGR of 11% to reach Rs 5,300 crore by the end of this year.

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