Packaging event hosts team up to secure India growth

By Natasha Spencer

- Last updated on GMT

New packaging event partnership in India
The New Year marks a new partnership between the Indian Institute of Packaging (IIP) and the Indian subsidiary of German trade show organiser, Messe Düsseldorf, as they aim to develop the packaging sector in India.

The duo will combine their expertise and experience in both the packaging sector and the related processing industry to start their newly-formed collaboration in 2017 and directly target the Indian market.

Together, they will create a new event, pacprocess India, in combination with the established IndiaPack and accompanying International Summit for Packaging Industry (ISPI) Conference.

Tailored strategy

Going forward, the trio of events, previously arranged through organisers Messe Düsseldorf until 2016, will continue to showcase the latest in packaging and processing trends throughout India, APAC and the globe, although will have a strong emphasis on appealing to consumer demands in India.

Messe Düsseldorf and its Indian subsidiary will continue to have a formidable presence and will be in charge of developing the strategy, conceptual planning and implementation of the trade fairs, along with both domestic and global marketing.

This plan is mid-to-long term, as the event organisers announced that from this year, the exhibition will take place every two years in Mumbai. Events have been lined up for New Delhi in 2017, Mumbai in 2018 and Bangalore in 2019.

“The Indian Institute of Packaging will be a strong partner for us so that we can continue to offer our customers the leading platform for this industry in India,”​ said Bernd Jablonowski, Global Portfolio Director in Processing & Packaging at Messe Düsseldorf.

The whole package

In recent years, marketing intelligence publisher, Euromonitor International, highlighted how the Indian packaging industry has had to respond to a variety of developments based on the country’s retail landscape including changes in demographics and in the way consumers buy their products.

The country’s packaging demands are based largely on price conscientiousness, as consumers seek products that are not only smaller, flexible and lightweight for on-the-go or impulse buys, but those that also focus on combination packaging of multiple products.

The Bento Box, for example, will replicate traditional Japanese food containers, yet replace these with make-up and personal care products that represent useful and minimalistic packaging in a unique format.

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