Johnson & Johnson Digital Beauty QuickFire Challenge closes this Friday

By Lucy Whitehouse

- Last updated on GMT

Johnson & Johnson Digital Beauty QuickFire Challenge closes this Friday

Related tags Human skin color Johnson & johnson

Johnson & Johnson’s recently launched innovation competition for the beauty industry has been extended, with the deadline pushed back to this Friday.

The global Digital Beauty QuickFire Challenge​ looks to empower entrepreneurs to share their most novel, future-forward digital beauty solutions to tackle today’s toughest skin care challenges, the company explains.

The deadline for applicants has been extended to this coming Friday, January 26, 2018.

Johnson & Johnson explains that companies selected to participate will compete for a chance to win up to a total of $50,000 in funding to advance their business, as well as access to a network of experts.

On top of this, successful applicants will be offered residency for up to one year at an available JLABS​ facility, and admission to a Johnson & Johnson Consumer Experience Center (CxC), where they will be able to custom design and execute one free research initiative.

Now more than ever before, consumer health – and skincare specifically – is more behavior-based and customizable, and through this Challenge, Johnson & Johnson hopes to identify the next beauty tech disrupters and potential partners to create meaningful, future-forward skin solutions​,” the company says.

Details of the competition

The challenge is seeking innovations particularly across three core areas:

1. Insights-Generating Tools​ that empower consumers to make better informed skincare choices, such as at-home skin assessments, coaching engines, and personalization tools to simplify product selection and build regimen.

2. Impact Tracking Devices and Adherence Solutions ​that help improve consumers’ skin health management by monitoring skin-impacting factors such as pollution, UV, and skin biomarkers.

3. Digital Technologies or Devices ​that increase efficacy beyond traditional topical applications to progress skin health for consumers with hard to treat concerns such as acne, photoaging, and eczema.

“If you have a good idea for a product, service or technology to help consumers tackle today’s toughest skin care challenges, from innovative devices to digital technologies, and everything in between, we’re looking for solutions that create powerful, connected experiences for consumers everywhere,” the company says.

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