PODCAST – ‘I’m no different from a painter’: SIX founder on harnessing the power of fragrance to tell a story

By Amanda Lim contact

- Last updated on GMT

Related tags: indie pioneers podcast, Fragrance, Singapore

In this episode of Indie Pioneers, we speak to Jason Lee, the founder of Singaporean fragrance firm Scent by SIX, about the power of fragrance as a storytelling medium beyond just perfumes and colognes.

Before founding the company, Lee spent five years at Swiss fragrance house Givaudan, which sparked his passion for fragrances.

He then made the difficult decision to leave the company in order forge his own legacy.

"I worried that by the time I reached an age of 50, I would look back and regret not creating something of my own,” ​he told CosmeticsDesign-Asia.

Today the SIX brand catalogue consists of an interesting range of genderless perfumes, reed diffusers and candles, most of which tell the stories of Lee’s globetrotting adventures.

“I’m no different from a painter, a songwriter or a chef. To be honest, the only difference is the medium of communication that I choose to tell my stories,”​ said Lee.

However, Lee has also moved the company in a new direction of ambient scenting, helping hotels, retailers and brands create their very own signature ‘scent façade’

“I see myself as a scent architect that helps build an invisible facade for companies. This is something you can’t see or feel but because your sense of smell is really your strongest sensory organ, it forms the deepest impression on your mind,” ​said Lee.

To learn more about Scent by SIX and Lee, check out our podcast here or on Apple Podcasts​.

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