Indie Pioneers Podcast Episode 7

PODCAST: Bigger picture - YORA CEO’s 'whole-listic' approach to show beauty is not skin deep

By Amanda Lim contact

- Last updated on GMT

Related tags: indie pioneers podcast, Indie beauty brands, Australia

In this episode of Indie Pioneers, we chat with Antoinette Barnardo, founder and CEO of YORA, an Australian skin care brand that is taking on beauty with a multifaceted wellness approach.

YORA was launched in 2018 after Barnardo noticed a huge gap in the market for a skin care brand that included health and vitality as part of the beauty conversation.

“We believe that beauty we experience on the surface is really contingent upon the health and vitality of the entire human being,”​ Barnardo told CosmeticsDesign-Asia.

Her philosophy was greatly influenced her 20-year career in health industry working with big brands such as Swisse, Sanofi and Aspen Nutritionals.

"When you look at the nutrients, the vitamins and what's required to keep all of your organs happy, you cannot ignore the beauty part of this equation... what you do for the other parts of your has a direct effect on how the skin looks at the end of the day."

YORA will soon be offering a DNA test to help consumers fully understand what their body needs to keep skin healthy.

“We believe in giving people the entire big picture. Unless we take into consideration their genome, history, family, culture... it would be pointless to expect a different outcome for them to be happier, healthier and look beautiful,” ​said Barnardo.

To learn more about YORA and Barnardo, tune into Indie Pioneers above or on Apple Podcasts.

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