What’s trending? The most-read stories on APAC beauty market and consumer insights

By Amanda Lim

- Last updated on GMT

 The recent trend developments in the Asia Pacific beauty and personal care market. [Olive Young]
The recent trend developments in the Asia Pacific beauty and personal care market. [Olive Young]

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In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature stories about post-pandemic beauty trends in Korea and Japan, and more.

Olive Young reports make-up sales boom as Korea lifts social distancing measures

South Korean beauty retail major Olive Young says make-up is flying off the shelves after authorities lifted COVID-19 social distancing measures.

Olive Young saw sales of lip tints soar by 94%. This was followed by gains in the contour and blusher categories, which increased by 72% and 66% respectively.

In the skin care category, the retailer observed sales of sun care products increase by 57%.

New data reveals top emerging beauty trends as ‘revenge spending’ soars in Japan

Coloured brows, K-beauty, sustainability, and genderless cosmetics are among the top trends to keep an eye on in Japan as beauty consumers embark on revenge shopping sprees, according to new data.

Beauty platform @cosme has observed revenge consumption in the cosmetics market. In May, its flagship store, @cosme Tokyo, set record-high monthly sales.

In late May, it conducted a survey of consumers which reported that 70% of respondents said they would increase spending on cosmetics. It was higher (80%) among younger consumers in their 20s.

Shakeup Cosmetics launches in Australia with leading beauty retailers

UK-based men’s cosmetics brand Shakeup Cosmetics has made its debut down under with Aussie department store Myers as well as online beauty retailers Lookfantastic and Adore Beauty.

Shakeup made its debut in Australia with Australian department store Myers and is set to launch on beauty e-tailers Lookfantastic and Adore Beauty.

Speaking to CosmeticsDesign-Asia, Xu said the company was still learning about the men’s beauty market in Australia, but believed it had tremendous potential.

Tvachamrit aiming for 100% growth on the back of beauty rituals renaissance

An Ayurvedic beauty brand from India is expecting 100% year-on-year growth on the back of the post-COVID-driven trend for slower, more ritualistic beauty products and habits.

Tvachamrit made its debut in 2018, and according to Jain was doing relatively well before India imposed its COVID-19 lockdown, affecting production work. Once it was lifted, the brand continued to do well and ended up growing 100% year-on-year.

Now, with the pandemic behind it, the brand is aiming to expand its target audience.

Indonesia’s Lune Skin tapping into potential for local niched fragrances

A Jakarta-based company has found new life as a fragrance brand after the COVID-19 pandemic decimated its colour cosmetics business.

In late 2021, Lune Skin was reintroduced with a new line-up of products including three fragrances and two lip balms.

“The perfume market is really growing in Indonesia; I think it’s because of millennials and the youngsters, which is who we are targeting, and that market is expanding. That’s why I see a lot of potential for the brand now,” ​said founder Andrea Moudy.

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