MANSCAPED 和 FIVEISM x THREE 等品牌的独家见解揭示了男性对化妆品逐渐进化的认知背后的驱动力所在，并阐明了他们对护肤和彩妆产品的真正需求。
日本美容品牌 Est 将借助一种新型粉末凝胶技术，推出一款类似粉底液的新款粉饼。
据 Est 介绍，这款粉饼可紧贴肌肤，呈现出可媲美粉底液的光泽度。此外，得益于这一独特技术，无需涂抹妆前乳即可使用粉饼。
Lucas Meyer Cosmetics believes that its latest upgrade of active ingredients can address a major pain point in the hair care market targeting Muslim hijab women, especially in the warm and muggy climates of Asia Pacific.
A group of 16 Muslim hijab-wearing women who were asked to use a leave-in gel containing 1% Wastar pink berry for 14 days experienced a reduction in scalp redness, itching and dandruff symptoms within 7 days.
The company believes the ingredient has some utility in Asia's humid climates, and is particularly looking to tap into the halal beauty market, which has unmet demand for its products.
A Singapore-based start-up has developed fragrances that aim to address the biggest pain points of Asian consumers when it comes to fragrances, while also delivering tangible benefits to them.
Founder Joyce Lian found that Asian consumers showed a higher pragmatic orientation towards fragrance compared to Western consumers.
This led her to develop "ideal fragrances" , which are blends that not only smell good, but offer real benefits to the user.