Brand story: Amorepacific, L’Oréal and more developments from APAC’s biggest beauty brands

By Amanda Lim

- Last updated on GMT

The most-read stories on the big-name beauty brands in the region. [Sulwhasoo]
The most-read stories on the big-name beauty brands in the region. [Sulwhasoo]

Related tags Cosmetics Personal care products Personal care

We round up our most-read stories on the big-name beauty brands in the region, featuring news updates from Amorepacific, L’Oréal, J&J and more.

LG H&H to focus on China and N. America to ‘leap forward’ as a global cosmetics company in 2023

South Korean multinational LG Household & Health Care will be emphasising on its business in China and North America in a bid to reinforce its presence on the global stage, says its new president and CEO.

The firm’s new president and CEO Lee Jung-ae noted that reinforcing its international position was one of its key initiatives for the new year.

Lee highlighted aspirations for the company to “leap forward”​ as a global luxury beauty company. “The expansion of overseas business must be continued and strengthened.”

In particular, the company has two major targets: China and North America.


Orbis set to launch first dedicated range for mature consumers in February

Japanese beauty brand Orbis will introduce its first skin care range dedicated to people in their 60s in February and has set a sales target of JPY500m (USD3.78m) for its first year.

The upcoming Orbis Amber range is the brand’s first skin care line-up that is dedicated to consumers in their 60s. This sector is relatively untapped but important especially in hyper-aged societies like Japan.

With this new range, Pola Orbis is aiming to achieve sales of JPY500m (USD3.78m) in the first year.


K-beauty brand Tolymoly digital push pays off with accelerated online growth

K-beauty brand Tolymoly’s efforts to strengthen its digital capabilities are yielding good results as sales from its online business, including its own e-commerce platform see growth.

Sales on its e-commerce platform TonyStreet recorded 52% growth compared to the previous year.

Furthermore, traffic increased by 75%, with the share of young consumers aged 18 to 34 increasing by about 11.5%. New membership also increased by 25%.

Its sales on other platforms also recorded improvement. The company highlighted a 401% sales growth on the Kakao Talk gift-giving channel, which also allowed it to open up to new consumers.


Amorepacific to debut anti-ageing bioflavonoid ingredient in new Laniege serum

K-beauty major Amorepacific is set to introduce a bioflavonoid extracted from camellia seeds with the launch of a new Laneige anti-ageing serum that targets three key skin ageing concerns.

The beauty conglomerate teased the launch at its latest academic symposium, Ageing-Chain Targeting Technology: New Paradigm of Anti-ageing​, held in December 2022. It also presented its latest research on the new anti-ageing ingredient.

Developed in-house by the Amorepacific R&D Centre, RE.D Flavonoid is extracted from camellia seeds to inhibit Phosphoinositide Dependent Protein Kinase 1 (PDK1), a key factor in the “reverse ageing”​ process.


L’Oréal and J&J unveil CES 2023 ‘inclusive’ tech innovations

International beauty majors L’Oréal and Johnson & Johnson have launched smart beauty innovations in lipstick, brow care and skin supplements at this year’s CES tech tradeshow.

The first L’Oréal prototype device was a handheld makeup applicator ‘Hapta’, designed for users with limited hand and arm mobility and set to pilot under its Lancôme brand as a lipstick applicator at first.

The second prototype device from L’Oréal was a smart eyebrow makeup applicator Brow Magic, designed to give users bespoke brows for their face shape in seconds and due to launch in 2023 under its mass makeup L’Oréal brand.

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