Hot topics: Top 5 trending beauty and cosmetics stories on social media

Neo-traditions, mindfulness trends will influence future beauty collabs​

Neo-traditions and mindfulness are trends that will lead beauty brand collaborations, according to the head of an art and design agency specialising in such creative marketing projects.

“Neo-traditions are about new craftmanship, which can be very interesting to elevate a beauty brand and help them connect with heritage and legacy,” said ​Isabelle Gavalda, the founder and creative director of creative agency Somexing.

The second trend Gavalda believes will gain more traction in beauty is mindfulness, which ties in very nicely with art.

Suu Balm mulls over future sustainability plans as it rolls out new green initiatives​

Sensitive skin brand Suu Balm says the outcomes of its new green initiatives will inform its future plans as it continues on its journey of becoming a company with a cleaner and greener impact.

Suu Balm’s efforts to become a more sustainable operation is aligned with the company’s ambition to achieve goals that go beyond just the business.

These new initiatives will also help the company gain valuable information, which will help it to decide how best to move forward in its green journey.

China’s zero-COVID policy drives down LG H&H beauty business in 2022​​

South Korean major LG Household & Health Care (LG H&H) has attributed the 27.7% sales decline of its beauty business mainly to the disruptions brought about by Beijing’s zero-COIVD policy.

The firm attributed the decline to its performance in China.

The company said the “unstable market conditions” ​brought about by Beijing’s zero-COIVD policy ultimately dragged down the beauty business in China​, including online and in travel retail.

Certification as key motivating factor for cosmetics purchases, not ingredients​

Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.

The top three determinants driving halal cosmetics purchase were identified to be religiosity (68.4%), consumers perception about halal cosmetics (63.1%), and product-related factors such as ingredients, halal logo and halal certification (52.6%).

The findings were published on Journal of Cosmetic Dermatology, ​by a team from the University of Malaya.
 

Fixderma’s sales dominated by cream that treats less talked about skin pigmentation disorder​

Indian cosmeceutical outfit Fixderma has revealed that its top product, which accounts for 60% of its total sales, is a cream that treats acanthosis nigricans, a relatively common, yet rarely discussed skin pigmentation disorder.

The launch of Nigrifix has been tremendously successful. The company has observed double-digit growth month after month.

Today, 60% of Fixderma’s total sales are dominated by Nigrifix.