Indian consumers are embracing diverse hair types, and seeking more personalised options and convenient formats, which underscores the potential for product innovation and sector growth.
Luxury brands can overcome heavy promotions during shopping festivals such as Singles Day with exclusive services to give consumers more bang for their buck, says Coty’s SEA e-commerce lead.
Japanese beauty brand Bioliss is set to release a new jelly-like hair oil that boasts both hair care and styling capabilities, to meet growing consumer demand for leave-in products with multiple functions.
Korean hair care brand mise-en-scène has revamped a line of shampoos to improve ease of use for consumers of different visual abilities, age and gender.
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