On this episode of Indie Pioneers, we chat with the founder of Bercher about the brand’s hero ingredient, sea cucumber collagen, its amazing benefits and why she believes it is set to explode in the beauty world.
The unwavering appetite for niche perfumes and brand mastery of digital communication are some of the reasons why we can expect more niche fine fragrance brands from Asia vying for the international spotlight.
A fourth-generation perfumer with global ambitions has made it his life mission to introduce the modern consumer to his family’s legacy of traditional Thai perfumery through his contemporary brand.
Japanese cosmetics company Kosé Corporation has relaunched its mass make-up brand Fasio to meet the new needs of consumers that have accelerated as a result of the COVID-19 pandemic.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the top-selling categories of Shopee’s mega festival, and brands looking to tap into a host of trends accelerating as a result of COVID0-19.
WATCH ON DEMAND NOW – EXCLUSIVE COSMETICSDESIGN CIRCULAR BEAUTY WEBINAR
Working in a collaborative and open way will be pivotal in industry’s push to mainstream circular beauty and future-proof business for years to come, says the founder of UK indie brand Beauty Kitchen.
Fledgeling niche China fragrance label Maison Dixsept has pinpointed how it aims to tap into massive opportunities domestically but has also underlined how it ultimately hopes to grow into an internationally recognised brand.
The COVID-19 pandemic is driving independent Singaporean perfumery, Sifr Aromatics, to digitise its business with an e-commerce platform and an online-based bespoke perfumery service that it aims to launch this year.
Health and beauty emerged as one of the top three categories on Shopee’s 4.4 Mega Shopping Day with products like face masks performing well while premium brands saw strong uptick in demand.
The drive to increase its sustainability standards is pushing Singapore-based skin care brand Sigi Skin to rethink the formulation, packaging and the overall product portfolio of the brand.
Professional luxury skin care brand MT Metatron is focusing on overseas expansion to tap into what it claims is growing demand for post-aesthetic skin care treatment in Asia, particularly China.
Derma beauty brand Physiogel has launched two facial sheet masks and sunscreen in Korea, a first for the brand since L&G Household and Health acquired its brand rights in Asia and North America.
Unilever-owned professional hair care brand TIGI has revamped its flagship Bed Head brand to plug consumer and hairdresser needs and expectations, including a sharper focus on texture and volume.
Unilever, which owns brands such as Lifebuoy, Lux, Dove, Vaseline and Sunsilk have committed to eliminate the word ‘normal’ from its packaging and advertising, as well as drive campaigns for gender inclusivity in line with its Positive Beauty vision.
![Why we can expect more niche fine fragrance brands from Asia vying for the international spotlight. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/asian-niche-perfumes-why-the-next-wave-of-niche-fine-fragrance-brands-will-come-from-asia/12334984-1-eng-GB/Asian-niche-perfumes-Why-the-next-wave-of-niche-fine-fragrance-brands-will-come-from-Asia_news_teaser_medium.jpg)
![Nutt Wesshasartar is a fourth-generation perfumer whose family founded a traditional Thai perfume with a royal history. [Siam 1928]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/siam-1928-fourth-generation-thai-perfumer-aims-to-introduce-family-legacy-to-a-global-audience/12423052-1-eng-GB/Siam-1928-Fourth-generation-Thai-perfumer-aims-to-introduce-family-legacy-to-a-global-audience_news_teaser_medium.jpg)
![Kosé has relaunched its mass make-up brand Fasio to meet new needs. [Kosé Corporation]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-rebrands-fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers/12411039-1-eng-GB/Kose-rebrands-Fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers_news_teaser_medium.jpg)
![The recent trend developments in the Asia Pacific beauty and personal care market. [MT Metatron]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/top-trends-most-read-stories-on-apac-beauty-market-and-consumer-insights2/12413002-1-eng-GB/Top-trends-Most-read-stories-on-APAC-beauty-market-and-consumer-insights_news_teaser_medium.jpg)
![Maison Dixsept ultimately hopes to grow into an internationally recognised brand. [Maison Dixsept]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/29/china-s-maison-dixsept-set-on-scaling-brand-up-to-compete-with-international-fine-fragrance-players/12350141-1-eng-GB/China-s-Maison-Dixsept-set-on-scaling-brand-up-to-compete-with-international-fine-fragrance-players_news_teaser_medium.png)
![Sifr Aromatics aims to digitise its business in the wake of the COVID-19 pandemic. [Sifr Aromatics]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/covid-19-pushes-indie-singaporean-perfumery-to-face-its-future-in-a-digital-world/12380292-1-eng-GB/COVID-19-pushes-indie-Singaporean-perfumery-to-face-its-future-in-a-digital-world_news_teaser_medium.jpg)
![Health and beauty emerged as one of the top three categories on Shopee’s 4.4 Mega Shopping Day. [GettyImages]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shopee-4.4-facial-masks-and-premium-brands-dominates-platform-s-first-mega-festival-of-the-year/12380241-1-eng-GB/Shopee-4.4-Facial-masks-and-premium-brands-dominates-platform-s-first-mega-festival-of-the-year_news_teaser_medium.jpg)
![Sigi Skin to rethink the sustainability of formulation, packaging and the overall product portfolio of the brand. [Sigi Skin]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/22/sigi-skin-on-how-the-need-to-raise-its-sustainability-standards-will-impact-future-product-development/12380190-1-eng-GB/Sigi-Skin-on-how-the-need-to-raise-its-sustainability-standards-will-impact-future-product-development_news_teaser_medium.jpg)
![MT Metatron is focusing on overseas expansion to tap into growing demand for post-aesthetic skin care treatment particularly in China. [MT Metatron]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/japan-s-mt-metatron-looking-overseas-for-post-aesthetic-skin-care-opportunities-ceo/12371083-1-eng-GB/Japan-s-MT-Metatron-looking-overseas-for-post-aesthetic-skin-care-opportunities-CEO_news_teaser_medium.jpg)
![Why we can expect more niche fine fragrance brands from Asia vying for the international spotlight. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/asian-niche-perfumes-why-the-next-wave-of-niche-fine-fragrance-brands-will-come-from-asia/12334984-1-eng-GB/Asian-niche-perfumes-Why-the-next-wave-of-niche-fine-fragrance-brands-will-come-from-Asia_wrbm_tiny.jpg)
![Nutt Wesshasartar is a fourth-generation perfumer whose family founded a traditional Thai perfume with a royal history. [Siam 1928]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/siam-1928-fourth-generation-thai-perfumer-aims-to-introduce-family-legacy-to-a-global-audience/12423052-1-eng-GB/Siam-1928-Fourth-generation-Thai-perfumer-aims-to-introduce-family-legacy-to-a-global-audience_wrbm_tiny.jpg)
![China now L’Occitane’s largest market in FY2021. [L'Occitane Intl]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-q4-results-china-now-firm-s-largest-market-after-sales-surge-by-60/12419211-1-eng-GB/L-Occitane-Q4-results-China-now-firm-s-largest-market-after-sales-surge-by-60_wrbm_tiny.jpg)
![Kosé has relaunched its mass make-up brand Fasio to meet new needs. [Kosé Corporation]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-rebrands-fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers/12411039-1-eng-GB/Kose-rebrands-Fasio-to-meet-emerging-multifaceted-needs-of-younger-consumers_wrbm_tiny.jpg)
![SENSAI working to reinforce its online presence in key markets. [SENSAI]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-corp-aiming-to-strengthen-super-prestige-brand-sensai-in-key-markets/12391279-1-eng-GB/Kao-Corp-aiming-to-strengthen-super-prestige-brand-SENSAI-in-key-markets_wrbm_tiny.jpg)