As indie brands are often heavily associated with tapping into the needs of the millennial and iGeneration demographics, we take a look at how these independent names harness this reputation to build loyal followers.
As sustainable and environmentally-friendly product launches, marketing messages and board-level initiatives gather in pace, cosmetics and personal care brands are innovating technology and packaging to stand out.
Cosmetic and personal care carrying vegan claims are definitely on trend these days, highlighted by a daily deluge of new product launches carrying animal-friendly labels, worldwide.
Free-from claims are designed to provide reassurance to safety and health-conscious consumers, which, in turn, help build trust and confidence in their purchasing decisions. But are they proving successful? Or is the real harm in the nature of these free-from...
Today’s personal care consumer believes that the body, effectively, eats whatever comes into contact with the skin. And this means that the quality and origin of skin care, hair care, fragrance, and beauty ingredients are all the more significant. Edible...
India’s largest omni-channel multi-brand beauty platform Nykaa has launched its new Nykaa Luxe flagship store in Delhi’s new lifestyle destination, The Chanakya.
The Cosmetics Design team caught up with Ido Kadman, Marketing Communications Manager at BASF Care Chemicals, to find out what the company was doing at Cosmoprof North America, one of the industry's biggest events, but also one that is very much...
The recent Cosmoprof North America event was the platform for a packed presentation about cannabis in cosmetics. Cosmetics Design caught up with one of the panelists to find out what all the excitement is about.
This year, in-cosmetics Asia is placing the spotlight on hydration to help cosmetic manufacturers tap into the growing Asian aspiration of achieving glass-like, cloudless skin.
When investing in social and digital community-led business growth plans, social media marketing strategies and in-depth editorial calendars, beauty and personal care brands need to build an emotional connection with customers.
Teens, natural and organic stories, dry masks — all are dominating the burgeoning global facial mask skin care segment. But how can marketers embrace ingredient sourcing, innovative product launches and engaging social media strategies to communicate...
The Shiseido Group has named Chinese actress Zhang Ziyi as the latest global brand ambassador for Clé de Peau Beauté, in bid to capture the Chinese market.
