Market Trends

Face masks part 2: Meeting unmet consumers needs is crucial

Exclusive Interview

Face masks part 2: Meeting unmet consumers needs is crucial

By Natasha Spencer

Global intelligence agency, Mintel, recently provided an insight into seven of the latest exciting and innovative facial masks to come out of Asia, with many manufacturers adopting different approaches to their creations.

Face masks part 1: From salons to at-home pampering

Exclusive interview

Face masks part 1: From salons to at-home pampering

By Natasha Spencer

As facial masks have become "an integral part of many consumers’ regular skin care routines throughout the Asia Pacific region", we asked Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel what is driving...

Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.

Natural Notes: Where fragrance fits in the natural beauty niche

Natural Notes: Where fragrance fits in the natural beauty niche

By Deanna Utroske

Perfume, parfum, eau de toilette, cologne, body spray, essential oils—all of these are coming into conversation with the natural beauty movement. And earlier in the fragrance supply chain natural sourcing initiatives are getting very interesting.

Expert predictions for key fragrance trends ahead

Special Newsletter: Fragrance Science & Innovation

Expert predictions for key fragrance trends ahead

By Lucy Whitehouse

We take a look at the key expert opinions on where the fragrance category is heading, including predictions and market data insights.