On this episode of Indie Pioneers, we chat with the founder of Bercher about the brand’s hero ingredient, sea cucumber collagen, its amazing benefits and why she believes it is set to explode in the beauty world.
The unwavering appetite for niche perfumes and brand mastery of digital communication are some of the reasons why we can expect more niche fine fragrance brands from Asia vying for the international spotlight.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the top-selling categories of Shopee’s mega festival, and brands looking to tap into a host of trends accelerating as a result of COVID0-19.
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Fledgeling niche China fragrance label Maison Dixsept has pinpointed how it aims to tap into massive opportunities domestically but has also underlined how it ultimately hopes to grow into an internationally recognised brand.
The COVID-19 pandemic is driving independent Singaporean perfumery, Sifr Aromatics, to digitise its business with an e-commerce platform and an online-based bespoke perfumery service that it aims to launch this year.
Unilever, which owns brands such as Lifebuoy, Lux, Dove, Vaseline and Sunsilk have committed to eliminate the word ‘normal’ from its packaging and advertising, as well as drive campaigns for gender inclusivity in line with its Positive Beauty vision.