Australian sun care brand The Kind Sunscreen is exploring new opportunities for its waterless ocean-safe mineral sunscreen among eco-conscious consumers at home and abroad.
In this 2020 round-up, we’re featuring the biggest cosmetic stories on China, featuring the hottest trends, the biggest regulations developments and more.
Amsterdam-based Rituals Cosmetics has aimed to expand its brand awareness in China, which it has identified as a major growth driver to support the brand’s growth plans in the Asia Pacific region.
Ingredient innovation and multipurpose products for a minimalist beauty regime are among the top four key trends for success in China’s personal care market.
Brazilian firm Nanovetores is targeting the growing Asia Pacific nail care market with an active ingredient that it claims can permeate the complex nail structure and deliver fast and effective results to strengthen nails.
Lucas Meyers Cosmetics is hoping to shift trends away from controversial skin lightening claims towards a focus on radiance, with a new active ingredient that targets three parameters to give skin the translucent glow coveted by the Asian consumer.
The global halal cosmetic and fragrance markets have taken a hit during the Covid-19 pandemic, but it has also created opportunities for new product lines such as hand creams, face cream, eye care, and sanitisers.
A newly launched beauty retailer specialising in niched brands is eyeing untapped opportunities in South East Asia, especially emerging markets like Vietnam.
Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients, backed by its recent acquisition by Barentz.
In this episode of Indie Pioneers, CEO of bespoke perfumery Maison 21G discusses her consumer-centric approach to the retail journey online and offline, as well as how the perfume industry is set to undergo considerable change.
A 17th century cosmetic brand founded by a religious order is tapping into the growing importance of wellness and inner well-being to expand its presence in Singapore.
A Singapore-based brand is eyeing opportunities in the South East Asian region on the back of its proposition to bring holistic and enjoyable beauty routines to those who suffer from skin conditions like eczema.
India-based brand Minimalist is aiming to drive the growth of its brand by focusing efforts on educating the nation’s consumers about clean beauty skin care.
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
A Singapore-based beauty start-up specialising in skin care products developed in South Korea is looking to beauty technology to define its place in an already saturated cosmetics market.
![The Kind Sunscreen is exploring new opportunities for its waterless ocean-safe mineral sunscreen. [The Kind Sunscreen]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/the-kind-sunscreen-tapping-on-regional-sustainable-beauty-concerns-with-waterless-ocean-safe-sunscreen/11941611-1-eng-GB/The-Kind-Sunscreen-tapping-on-regional-sustainable-beauty-concerns-with-waterless-ocean-safe-sunscreen_news_teaser_medium.jpg)
![Rituals Cosmetics has aimed to expand its brand awareness in China. [Rituals Cosmetics]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/24/rituals-sees-china-expansion-as-key-to-boosting-wider-asia-awareness/11963170-1-eng-GB/Rituals-sees-China-expansion-as-key-to-boosting-wider-Asia-awareness_news_teaser_medium.jpg)
![Azelis highlights four key personal care trends in China. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/skintellectual-and-multi-purpose-beauty-among-four-key-personal-care-trends-in-china-azelis/11920195-1-eng-GB/Skintellectual-and-multi-purpose-beauty-among-four-key-personal-care-trends-in-China-Azelis_news_teaser_medium.jpg)
![Nano Nails is a blend of lemongrass, tea tree and clove essential oils encapsulated in biocompatible and biodegradable lipid capsule. [GettyImages]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/24/nanovetores-eyes-potential-for-nanoencapsulated-nail-care-active-in-growing-apac-market/11941562-1-eng-GB/Nanovetores-eyes-potential-for-nanoencapsulated-nail-care-active-in-growing-APAC-market_news_teaser_medium.jpg)
![Lucas Meyers Cosmetics is hoping to shift trends away from controversial skin lightening claims towards a focus on radiance. [GettyImages]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/from-lightening-to-radiance-lucas-meyers-cosmetics-active-aims-to-bring-clarity-and-science-to-category/11941312-1-eng-GB/From-lightening-to-radiance-Lucas-Meyers-Cosmetics-active-aims-to-bring-clarity-and-science-to-category_news_teaser_medium.jpg)
![Nardev aims to expand its presence in Asia Pacific by tapping on demand for anti-ageing, skin brightening and sustainable ingredients. [GettyImages]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/anti-ageing-skin-brightening-and-sustainability-trends-key-for-nardev-s-asia-expansion/11941410-1-eng-GB/Anti-ageing-skin-brightening-and-sustainability-trends-key-for-Nardev-s-Asia-expansion_news_teaser_medium.jpg)
![Santa Maria Novella tapping into the growing importance of wellness and inner well-being to expand its presence in Singapore. [Officina Profumo Farmaceutica di Santa Maria Novella]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/santa-maria-novella-in-singapore-interest-in-well-being-spurring-growth-of-the-brand/11896970-1-eng-GB/Santa-Maria-Novella-in-Singapore-Interest-in-well-being-spurring-growth-of-the-brand_news_teaser_medium.jpg)
![Brand aims to bring holistic and enjoyable beauty routines to those who suffer from skin conditions like eczema. [Exzma Skincare]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/17/exzma-aims-to-bring-the-beauty-ritual-into-sea-eczema-care-market/11941361-4-eng-GB/Exzma-aims-to-bring-the-beauty-ritual-into-SEA-eczema-care-market_news_teaser_medium.jpg)
![Minimalist is aiming to drive the growth of its brand by focusing efforts on education. [Minimalist]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/clean-beauty-in-india-new-beauty-brand-minimalist-says-education-a-key-strategic-pillar-to-drive-growth/11941511-1-eng-GB/Clean-beauty-in-India-New-beauty-brand-Minimalist-says-education-a-key-strategic-pillar-to-drive-growth_news_teaser_medium.jpg)
![Meiyume has identified aluminium as a key material for sustainability [Meiyume]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions/11992958-1-eng-GB/Meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions_wrbm_tiny.jpg)
![B&B Labs has introduced a microbiome-friendly hygiene range to tap into the trend of hand care premiumisation. [B&B Labs]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/care-and-protect-b-b-labs-launches-microbiome-friendly-hand-care-range-to-keep-up-with-increasingly-discerning-consumer-needs/11988447-1-eng-GB/Care-and-protect-B-B-Labs-launches-microbiome-friendly-hand-care-range-to-keep-up-with-increasingly-discerning-consumer-needs_wrbm_tiny.jpg)
![Kao has piloted a beauty counselling service in Japan based on RNA monitoring technology it developed last year. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-pilots-skin-analysis-service-based-on-its-non-invasive-rna-monitoring-tech/11980910-1-eng-GB/Kao-pilots-skin-analysis-service-based-on-its-non-invasive-RNA-monitoring-tech_wrbm_tiny.jpg)
![Ange Gardien has launched a colour cosmetic range adapted to current COVID-19 climate. [Ange Gardien]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ange-gardien-adapts-make-up-line-to-be-more-practical-and-relevant-during-pandemic/11981000-1-eng-GB/Ange-Gardien-adapts-make-up-line-to-be-more-practical-and-relevant-during-pandemic_wrbm_tiny.jpg)