Market Trends

Beauty tech 2022 trends from Mintel include metaverse, NFTs, blockchain and device innovation

Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe

The future of beauty tech? The metaverse, NFTs and blockchain, says Mintel

By Kacey Culliney

Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.

Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

Exclusive In-Depth Insights

How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the ‘sandwiched generation’ of Gen X consumer often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract...

Why the SEA region is ripe for further online beauty sales success. [Getty Images]

SEA ripe for further online beauty boom if brands can join the dots

By Amanda Lim

A Thai-based firm set up by former Lazada execs that has worked on e-commerce strategy with the likes of Lancôme, Kiehl’s, The Body Shop, and Clarins says the region is ripe for further online beauty sales success, providing firms can align their digital...

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