The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.
How has the uncertainty and unrest of 2020 impacted the way brands are ushering in the Lunar New Year? We speak to Spencer Ball, creative director of SGK, to find out.
Korea Cosmetic Association (KCA) and Korea Packaging Recycling Cooperative (KPRC) have announced a new recycling program for companies to achieve goal of recycling 10% of cosmetic packaging by 2025.
The humble lipstick has hardly changed in decades, but one design agency believes there is great scope to transform it into a digital 3D colour-printing machine for sustainable, statement beauty.
Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space, claims a US-based packaging firm, which says such brands are striving to meet the expectations of younger consumers.
In this 2020 round-up, we’re featuring the biggest cosmetic packaging and design stories featuring contactless applications, new sustainability initiatives and more.
International paper specialist Arjowiggins has developed a translucent barrier paper suitable for the packaging of cosmetics, providing industry with a sustainable, effective and creative alternative to plastic, it says.
Smaller beauty brands aiming to make a difference with sustainable packaging will encounter hurdles such as astronomical costs and a lack of reliably sustainable solutions, but two brand owners urge that overcoming the challenges are vital for the eco-movement.
Hong Kong beauty packaging firm Meiyume has identified aluminium as a key material as it focuses its efforts on the development of recyclable packaging solutions.
Personal care major Beiersdorf is primed to publish its industry standard defining cosmetic grade recycled plastic suitability by the end of this year; a standard it co-developed with two specialist German companies.
Kao Corporation has entered a cooperation agreement with Wakayama City to promote the UN Sustainable Development Goals (SDGs) and research into the processing and recycling of marine plastic.
L’Oréal has created a sustainable cosmetics bottle made with polyethylene from captured and recycled carbon emissions that it wants to commercialise within four years.
An Australian retailer has launched what it believes to be the nation’s first refillable beauty outlet, with the firm stating that the refillable revolution traditionally dominated by food and household supplies is set to become more common for cosmetics.
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.
L’Oréal Travel Retail has emphasised the importance of sustainability for long-term growth in the region’s travel retail market to meet consumer demand for more ‘meaningful’ shopping experiences.
Japanese company Toppan Printing has developed an NFC-enabled label and platform to enable beauty brands to communicate with their consumers through the product itself.
The eco-entrepreneur behind Smood Natural Deodorants is observing more interest in zero-waste personal care products despite hurdles such as the lack of convenience.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Japanese personal care major Kao Corporation is among the five companies selected to participate in a new plastic recycling initiative by Tokyo Metropolitan Government.
New Zealand-based company The Better Packaging Co. is eyeing growth in the beauty industry as companies face an acceleration in e-commerce — and plastic waste generation – in light of the novel coronavirus (COVID-19) crisis.
South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
Italian packaging specialist Mktg Industry has developed a separable double-layered paper and plastic design for lipsticks, enabling easy refills and simply recycling for consumers.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
Cosmeceutical skin care brands looking to tap into the Asian market can play around with soft pastel satin hues to give themselves a ‘clean and premium’ look, a new research project by Clariant has found.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
Special Edition: Sustainable Sourcing and Waste Reduction
The beauty and personal care industry must innovate and collaborate to drive forward circular business models, especially in the pre-competitive space, says an executive at the Cradle to Cradle Products Innovation Institute.
Packaging supplier Quadpack has identified the Japanese beauty market as a key growth driver of its plans to increase its market share in the Asia Pacific region – not least because of its plethora of big name brands such as Kose, Kao and Shiseido.
Skin care brands in India have an opportunity to create products in contactless application formats to help Indian consumers avoid touching their face during the novel coronavirus (COVID-19) pandemic.
In the cosmetics and personal care business today, DTC mailing and retail drop shipping are not uncommon, especially not since the Coronavirus pandemic. But sustainable beauty packaging remains elusive. Founders Rebecca Percasky and Kate Bezar believe...
Labels designed to inform consumers about the recyclability or disposability of plastic packaging create confusion worldwide and industry must address this collectively and urgently, says the United Nations Environment Programme (UNEP) and Consumers International.
Singapore-based skin care brand Re:erth has launched a new sustainability initiative to recycle used plastic cosmetic packaging into oil, and help consumers overcome hurdles to traditional recycling.
Bioplastics research and development efforts worldwide remain very immature, particularly in cosmetics where there have been very few patents filed, according to Clarivate Analytics.
Japanese personal care major Shiseido has developed a range of makeup tools from reinforced resin, including eyelash curlers, beauty scissors and tweezers, that address metal allergies and sensitivities.
The Kao Corporation has announced plans to accelerate expansion of its environmentally friendly Smart Holders and eliminate its use of plastic stickers on products as part of its goals to reduce plastic waste.
As South Korea moves to regulate its plastic waste, experts are questioning if these new regulations will stifle creativity or push cosmetics brands to innovate packaging design in an eco-friendlier manner.
Organic beauty brand Naveen has dedicated its efforts to reduce its carbon footprint for the last two years, but says it is far from finding the perfect solution.
Developing sustainable, luxurious beauty products that combine aesthetics and ethics is definitely possible and must be collectively led by prestige brands, says the packaging director of Chanel.
Cosmetic packaging company Albéa will be unveiling a new facility in China this year as it seeks to capitalise on the growing e-commerce opportunities.
Colorpink R&D hopes to capitalise on the growing demand for more simplified products among urbanites living in fast-paced cities with its minimalist beauty brand, Formulier.
‘Reduce, reuse, recycle’ is beauty’s current sustainability mantra, but what if industry went one step further and considered carbon capture in packaging materials? One futurologist says it’s do-able.
Lunar New Year is a festival rich with symbolism and iconography but creating a successful special edition collection is not as easy as it looks. We speak to the creative director of Anthem Worldwide, Spencer Ball, to find out what makes a collection...
We round-up of our most-read news pieces on packaging and design, featuring Global Cosmetics’ attempts to modernise its business, Kanebo’s big rebrand, AO Biome’s rebrand for the Chinese market, and more.
Dropper maker Virospack believes there is huge potential in China’s domestic market as more local beauty brands begin to position themselves in the premium category.
![The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and design. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/03/change-fosters-innovation-how-the-pandemic-is-driving-new-beauty-packaging-and-design-trends/12208460-1-eng-GB/Change-fosters-innovation-How-the-pandemic-is-driving-new-beauty-packaging-and-design-trends.jpg)
![euuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point. [Reuuse]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers/12173792-1-eng-GB/Singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers.png)
![KCA and KPRC have announced a new 'reverse recycling program' for cosmetic companies. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/korea-actions-new-scheme-to-aid-goal-of-recycling-10-of-cosmetic-packaging-by-2025/12069265-1-eng-GB/Korea-actions-new-scheme-to-aid-goal-of-recycling-10-of-cosmetic-packaging-by-2025.jpg)
![Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/younger-consumers-driving-china-s-domestic-beauty-brands-to-tap-into-eco-packaging-trend/11998907-1-eng-GB/Younger-consumers-driving-China-s-domestic-beauty-brands-to-tap-into-eco-packaging-trend.jpg)
![Emma Lewisham and Organic Riot owners urge small brands to overcome the challenges as it is vital for the eco-movement. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/12/03/overcoming-sustainable-packaging-hurdles-crucial-for-smaller-brands-to-aid-circular-beauty/11998857-1-eng-GB/Overcoming-sustainable-packaging-hurdles-crucial-for-smaller-brands-to-aid-circular-beauty.jpg)
![Meiyume has identified aluminium as a key material for sustainability [Meiyume]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions/11992958-1-eng-GB/Meiyume-identifies-aluminium-as-key-material-for-sustainable-packaging-solutions.jpg)
![Kao furthers research into the processing and recycling of marine plastic. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/kao-to-further-research-into-marine-plastic-recycling-through-agreement-with-wakayama-city/11899687-1-eng-GB/Kao-to-further-research-into-marine-plastic-recycling-through-agreement-with-Wakayama-City.jpg)
![DSM-Firmenich believes its latest merger holds the potential to cultivate more impactful and emotionally resonant solutions for consumers in the cosmetic industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dsm-firmenich-on-advancing-wellness-solutions-through-collaborative-breakthroughs/16992135-1-eng-GB/DSM-Firmenich-on-advancing-wellness-solutions-through-collaborative-breakthroughs.jpg)
![Moira Beauty is looking to extend its presence in Asia to meet the makeup demands of Asia’s Gen Z beauty consumers. [Moira Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/fun-and-experiential-asia-s-gen-z-represents-major-makeup-growth-opportunity-moira-beauty/16992243-1-eng-GB/Fun-and-experiential-Asia-s-Gen-Z-represents-major-makeup-growth-opportunity-Moira-Beauty.png)
![Check out this round-up of our biggest stories on skin care this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/skin-deep-dive-top-10-stories-on-skin-care-innovation-and-developments-in-apac/16981041-1-eng-GB/Skin-deep-dive-Top-10-stories-on-skin-care-innovation-and-developments-in-APAC.jpg)
![The premiumisation of Asia’s makeup market is pushing the need for better quality control which Artificial Intelligence and deep learning can solve, says a software developer. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/lipstick-inspector-makeup-premiumisation-trend-in-asia-boosts-need-for-ai-powered-quality-control/16941009-1-eng-GB/Lipstick-inspector-Makeup-premiumisation-trend-in-Asia-boosts-need-for-AI-powered-quality-control.jpg)
