The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Click through to see six examples that are transforming beauty packaging and design in 2021.
[Images: Getty Images]
![CTK Cosmetics has launched a virtual beauty innovation platform to provide contactless and speedy service. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/23/ctk-cosmetics-new-digital-platform-enables-contactless-collaboration-for-beauty-brands/12281058-1-eng-GB/CTK-Cosmetics-new-digital-platform-enables-contactless-collaboration-for-beauty-brands.jpg)
Rapid NPD: CTK Cosmetics’ new digital platform enables contactless collaboration for beauty brands
![Our most-read stories relating to one of the hottest topics in beauty today [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/eco-boost-five-recent-developments-in-sustainable-beauty-across-apac/12269546-1-eng-GB/Eco-boost-Five-recent-developments-in-sustainable-beauty-across-APAC.jpg)
Eco boost: Five recent developments in sustainable beauty across APAC
![Our round-up of the recent trend developments in the Asia Pacific beauty and personal care market. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/top-trends-most-read-stories-on-apac-beauty-market-and-consumer-insights/12269497-1-eng-GB/Top-trends-Most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
Top trends: Most-read stories on APAC beauty market and consumer insights
![Our round-up of the top five stories trending on our socials. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now2/12249832-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/1.-virtual-experiences/12208557-1-eng-GB/1.-Virtual-experiences.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/2.-clean-and-sustainable-formulas/12208541-1-eng-GB/2.-Clean-and-sustainable-formulas.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/3.-self-care-and-pampering/12208524-1-eng-GB/3.-Self-care-and-pampering.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/4.-diy-beauty/12208574-1-eng-GB/4.-DIY-Beauty.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/696350/5.-jumbos-and-minis/12208489-1-eng-GB/5.-Jumbos-and-minis.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/6.-the-return-of-make-up/12208508-1-eng-GB/6.-The-return-of-make-up.jpg)
![Business developments from Coty, Kosé, Perfect Diary and more. [Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-coty-kose-perfect-diary-and-more-in-our-beauty-business-update/16257778-1-eng-GB/Financial-focus-Coty-Kose-Perfect-Diary-and-more-in-our-beauty-business-update.jpg)
![Evidence Skincare is tapping into microneedle technology and its wide-ranging potential. [E.S.K]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/e.s.k-on-vast-microneedle-skin-care-opportunities/16232497-1-eng-GB/E.S.K-on-vast-microneedle-skin-care-opportunities.png)
![Ultramarine blue can fully replace black pigments in foundations and provide superior cosmetic benefits for North Asian complexions. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/22/ultramarine-blue-pigment-enhances-foundations-for-north-asian-complexions-l-oreal-study/16228117-1-eng-GB/Ultramarine-blue-pigment-enhances-foundations-for-North-Asian-complexions-L-Oreal-study.jpg)
![Mykílio is hopeful its mushroom-based packaging can find a niche in the luxury beauty space. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/mushroom-packaging-can-align-with-eco-values-of-gen-z-luxury-goals-start-up/16257832-1-eng-GB/Mushroom-packaging-can-align-with-eco-values-of-Gen-Z-luxury-goals-start-up.jpg)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![Jurlique says beauty still has multiple challenges to overcome in its shift towards sustainable packaging. [Jurlique]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/jurlique-on-beauty-packaging-it-will-continue-to-be-a-problem-to-solve/16219903-1-eng-GB/Jurlique-on-beauty-packaging-It-will-continue-to-be-a-problem-to-solve.jpg)
