The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Click through to see six examples that are transforming beauty packaging and design in 2021.
[Images: Getty Images]
![CTK Cosmetics has launched a virtual beauty innovation platform to provide contactless and speedy service. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/23/ctk-cosmetics-new-digital-platform-enables-contactless-collaboration-for-beauty-brands/12281058-1-eng-GB/CTK-Cosmetics-new-digital-platform-enables-contactless-collaboration-for-beauty-brands.jpg)
Rapid NPD: CTK Cosmetics’ new digital platform enables contactless collaboration for beauty brands
![Our most-read stories relating to one of the hottest topics in beauty today [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/eco-boost-five-recent-developments-in-sustainable-beauty-across-apac/12269546-1-eng-GB/Eco-boost-Five-recent-developments-in-sustainable-beauty-across-APAC.jpg)
Eco boost: Five recent developments in sustainable beauty across APAC
![Our round-up of the recent trend developments in the Asia Pacific beauty and personal care market. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/top-trends-most-read-stories-on-apac-beauty-market-and-consumer-insights/12269497-1-eng-GB/Top-trends-Most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
Top trends: Most-read stories on APAC beauty market and consumer insights
![Our round-up of the top five stories trending on our socials. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now2/12249832-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
Hot topics: Top 5 beauty and cosmetics stories trending on our socials right now
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/1.-virtual-experiences/12208557-1-eng-GB/1.-Virtual-experiences.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/2.-clean-and-sustainable-formulas/12208541-1-eng-GB/2.-Clean-and-sustainable-formulas.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/3.-self-care-and-pampering/12208524-1-eng-GB/3.-Self-care-and-pampering.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/4.-diy-beauty/12208574-1-eng-GB/4.-DIY-Beauty.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/696350/5.-jumbos-and-minis/12208489-1-eng-GB/5.-Jumbos-and-minis.jpg)
![[GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/media/images/news-photogalleries/6963502/6.-the-return-of-make-up/12208508-1-eng-GB/6.-The-return-of-make-up.jpg)
![D&G Beauty embarking on a major online and offline expansion in South Korea. [Dolce&Gabbana Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/d-g-beauty-plans-aggressive-expansion-in-korea-in-partnership-with-shinsegae/16792403-1-eng-GB/D-G-Beauty-plans-aggressive-expansion-in-Korea-in-partnership-with-Shinsegae.jpg)
![istyle Inc has underscored the importance of creating engaging and enjoyable shopping experiences to draw post-COVID beauty consumers back into stores. [@cosme]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fun-factor-prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle/16744634-1-eng-GB/Fun-factor-Prioritising-fun-key-to-drawing-beauty-shoppers-back-to-stores-istyle.jpg)
![Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan. [Getty Image]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/03/millennials-vs-gen-z-social-media-insights-reveal-divergent-beauty-concerns-in-japan/16792349-3-eng-GB/Millennials-vs-Gen-Z-Social-media-insights-reveal-divergent-beauty-concerns-in-Japan.jpg)
![The founder of a microbiome-centric skin care brand believes the overuse of the term ‘microbiome-friendly’ has adversely affected her brand. [Sage & Ylang]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/sage-ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education/16770008-1-eng-GB/Sage-Ylang-s-relaunched-acne-care-range-offers-an-opportunity-for-microbiome-education.jpg)
