China plans to implement new rules to regulate live streaming e-commerce, a popular marketing tool for beauty and personal care firms, which has accelerated in light of the novel coronavirus (COVID-19) outbreak.
Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.
Singapore-based organic make-up brand Liht Organics is pursuing global expansion plans to capitalise on consumers' increasing focus on clean beauty products during the novel coronavirus (COVID-19) pandemic.
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
Taiwan green beauty brand O’right is set to make its entry into Japan’s competitive market, where it hopes to capitalise on rising sustainability awareness and make its mark alongside international players.
The emphasis of online channels is pushing Chinese domestic make-up brands to think beyond conventional packaging in order to stand out from the ocean of products in the marketplace.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
India’s beauty brands must learn to rely less on traditional channels and make the move to becoming ‘digital-first’ brands as uncertainty reigns supreme in the nation’s brick-and-mortar retail space.
Skin care brands in India have an opportunity to create products in contactless application formats to help Indian consumers avoid touching their face during the novel coronavirus (COVID-19) pandemic.
Beauty brands looking into South Korea’s post-pandemic personal care market can tap into upcoming trends triggered by the novel coronavirus (COVID-19) crisis.
The Fragrances and Flavours Association of India (FAFAI) hopes to inaugurate its Research and Development (R&D) centre in Mumbai by the end of the year, after the Covid-19 pandemic scuppered its plans to open in March.
LVMH-owned Benefit Cosmetics says it is ‘actively exploring’ new digital tools like Augmented Reality (AR) tech to be able to engage and connect with consumers in a post-COVID world.
We round-up of our most-read cosmetics regulation stories of the region, featuring Malaysia’s stance on alcohol-based hand sanitisers, South Korea’s PVC ban impact on cosmetics and further clarification on China’s microbead ban.
The ongoing coronavirus (COVID-19) crisis has accelerated and morphed consumer trends, catapulting safety and hygiene to the fore and increasing the relevance of blockchain and biotech in beauty, says a trends expert.
