Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Brazilian ingredient company Nanovetores aiming to reinforce its presence in Asia on the back of the growing need for antioxidant eye care products driven by the novel coronavirus (COVID-19) crisis.
The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
Taiwan-based beauty salon franchise CHLITINA has turned to a popular Chinese soap opera series to keep brand top of mind amid the novel coronavirus (COVID-19) outbreak.
Professional beauty brand Dermalogica has leveraged on its past experiences to develop new safety measures for safe re-opening of salons in South East Asia and Hong Kong.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Indian colour cosmetics brand Twenty Beauty is planning to install 1,000 make-up vending machines in its home market to help consumers shop with ease and safety amid the novel coronavirus (COVID-19) outbreak.
Personal care brands need to leverage on the emotional power of fragrances in order to meet the rising expectations of consumers in the rapidly urbanising Asia Pacific region.
India’s professional beauty businesses can tap into the consumers’ need for self-indulgence as the sector moves forward from the novel coronavirus (COVID-19) pandemic.
The CEO of Indian brand SUGAR Cosmetics says the company will continue to invest in brick-and-mortar stores following the novel coronavirus (COVID-19) pandemic.
China plans to implement new rules to regulate live streaming e-commerce, a popular marketing tool for beauty and personal care firms, which has accelerated in light of the novel coronavirus (COVID-19) outbreak.
Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.
Singapore-based organic make-up brand Liht Organics is pursuing global expansion plans to capitalise on consumers' increasing focus on clean beauty products during the novel coronavirus (COVID-19) pandemic.
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
