COVID-19

Swathes of people worldwide are now balancing professional and personal life from the home - a significant shift in consumer trends set to last some time (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part I

COVID-19 has triggered an ‘enduring focus on the home’, says expert

By Kacey Culliney

Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...

Products that empower consumers to transition peacefully from day to night during pandemic living will see an uptick in the coming months - think sleep prep body care and soothing hair routines (Getty Images)

Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing

'Twilight beauty' rituals to soar amid ‘major concern’ for wellness: WGSN

By Kacey Culliney

Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.

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