The COVID-19 pandemic is driving independent Singaporean perfumery, Sifr Aromatics, to digitise its business with an e-commerce platform and an online-based bespoke perfumery service that it aims to launch this year.
French cosmetics giant L’Oréal sees a bright future for its brands in the Asia Pacific travel retail market, which it believes will become a major driver of its future growth, spurred on by demand from China.
Singapore dermatological beauty brand IDS Skincare believes practitioner-endorsed and scientifically validated skin care solutions have the potential to rival ‘feel good’ products as consumers increasingly demand greater evidence and efficacy.
Japanese beauty MNC Shiseido says it is aiming to reduce its reliance on inbound tourists in Japan as it works on restoring growth in its home market by reinforcing its relationship with local consumers and business partners.
Kao has unveiled plans for a full-scale entry into China’s travel retail space – at both airports and downtown stores – on the back of booming offshore duty-free sales in the past year thanks to government efforts to boost domestic tourism.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.