With the COVID-19 pandemic still very present in our lives, no longer do we care about beauty for the sake of beauty, now it’s beauty for the sake of our own health. The pandemic has made consumers rethink their priorities when it comes to beauty as people are now taking the time to educate themselves on what they are consuming and understand what goes into caring for their skin.
Sensient Cosmetic Technologies is aware of the rising demand for natural ingredients for make-up and skincare products and as the leading supplier of natural colored extracts, we embrace it and we have harnessed the power of superfoods to bring active care with color properties to cosmetic products using Natpure Xfine.
What are powdered complexes and how are they extracted?
Powdered complexes are extracted from red beetroot, purple sweet potato, blue spirulina, yellow turmeric, and red radish that provide superfood benefits to anyone’s beauty routine.
Powder complexes of colored actives are extracted by spray drying the juice on a natural substrate making it 100% pure with no preservatives.
How can brands incorporate such ingredients into products?
Many vegetables contain antioxidant benefits to give your skin extra protection from pollution and free radical damage. Beetroot is a promising therapeutic treatment for various clinical pathologies associated with oxidative stress and inflammation, while spirulina is loaded with nutrients and antioxidants. Sweet potatoes and radishes contain anthocyanins, which may help prevent skin aging and UV-induced skin damage. Turmeric acts as an anti-inflammatory, antimicrobial, and antioxidant all wrapped into one, and is a natural producer of yellow. And black carrot, which contains antioxidants, is also widely known for its purple.
Also such powdered complexes act as a pigment and dye as they are both soluble in water and dispersible in oil. These characteristics are on top of the active properties, killing multiple birds with one stone, although much research still needs to be done as natural food dyes oxidize and lose color after a certain period of time.
Due to the naturality of the extracts, they can be used in a variety of products ranging from lipsticks and balms to bath salts, eye makeup, hair products, toothpaste, clay mask in powder and more. The possibilities are endless.
So how can you market powdered complexes?
Clean beauty – made with 100% safe and natural ingredients.
Vegan-friendly – It is globally compliant, with vegan, COSMOS certified grades.
Powerful actives – skincare benefits like anti-aging and anti-inflammatory.
NATPURE XFINE BEETROOT BR312
Beetroot extract made by pressing beta vulgaris into a matrix, creating a natural powder complex for easy dispersing in anhydrous formulations. Contains the phytochemical compounds ascorbic acid, carotenoid, phenolic acid, and flavenoids which provide antioxidant benefits.
NATPURE XFINE POTATO SP313
Purple sweet potato extract made by pressing Ipomoea batatas into a matrix, creating a natural powder complex for easy dispersing in anhydrous formulations. Contains anthocyanins which provide antioxidant benefits.
NATPURE XFINE SPIRULINA SL615
Spirulina extract made by pressing spirulina platensis into a matrix, creating a natural powder complex for easy dispersing in anhydrous formulations. Contains active phytochemical compounds that provide antioxidant benefits.
NAPTURE XFINE TURMERIC TU114
Turmeric extract made by pressing curcuma longa into a matrix, creating a natural powder complex for easy dispersing in anhydrous formulations. Contains active phytochemicals which provide antioxidant benefits.
NATPURE XFINE RED RADISH RR318
Red radish extract made by pressing raphanus sativus root into a matrix, creating a natural powder complex for easy dispersing in anhydrous formulations. Contains anthocyanins for antioxidant benefits.
Mix, match, customize, and even achieve a wide range of enhanced skincare properties with colors with these extracts to create real, feel-good skincare routines. With years of extraction experience, we are here to help brands and formulators combine color with care in cosmetics.