Japanese cosmetics conglomerate Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette with the launch of its new Sustainable Beauty Actions (SBAS) initiative.
The founder of green beauty brand Forest Rhapsody says greenwashing and ‘extreme’ marketing tactics have hurt brands like hers that are “trying to do the right thing”.
Asian indie brand Native Essentials has undergone a total brand overhaul to give consumers a minimalist, wallet- and eco-friendly collection of skin care products.
New Zealand-based beauty brand Emma Lewisham has its sights set on becoming a leader of circular beauty movement with luxury refillable packaging options.
Mother and baby care brand Evereden is eyeing untapped opportunities in the Asia Pacific region where it believes younger parents are looking for more natural yet science-backed baby care products.
In this episode, we speak to Seasun Society founder Madi Ross about how irresponsible marketing and media coverage are setting consumers up to fail in their pursuit of beauty.
New Zealand firm Revolution Fibres claims that its ActivLayr platform is more effective at delivering actives into the dermis compared to conventional cream or gel formulations.
Japanese skin care brand Meeth is poised to increase its presence in the international market on the back of consumer demand for high-performing, results-driven products.
A Hong Kong-based natural skin care brand blending eastern adaptogens with western skin care technology is seeking to expand locally and overseas as demand for skin care centred on health and safety grows.
Hong Kong based natural skin care brand OSCO Skincare is eyeing international opportunities as it predicts demand for anti-pollution cosmetics will grow, partly because of the novel coronavirus (COVID-19) pandemic.
Hong Kong-based skin care brand RARE SkinFuel (RSF) will be debuting its first flagship store in luxury mall Landmark to solidify its position in the market as an ‘exclusive’ brand.
The founder of Singapore-based Kansoskin is aiming to change consumer perception of ‘safe’ cosmetic products by engaging in ethical and transparent marketing.
In this episode of the Beauty Broadcast, we speak to Te Mana Skincare and BASF Care Chemicals about the implications of the clean and ethical beauty trend in the Asia Pacific region.
South Korean beauty and lifestyle brand Aromatica is expanding into the South East Asian region where it believes its products will resonate with the conscious consumer.
L’Oréal-owned Lancôme has acquired a four-acre organic rose estate in the French perfume region of Grasse – a move it says forms part of wider sustainability goals and its ambition to advance science towards a zero-waste model and further active ingredient...
![Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette. [Shiseido Company]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/11/04/shiseido-sustainability-actions-firm-unveils-two-new-beauty-initiatives-with-the-launch-of-sbas/11897166-3-eng-GB/Shiseido-sustainability-actions-Firm-unveils-two-new-beauty-initiatives-with-the-launch-of-SBAS_news_teaser_medium.jpg)
![Shiseido has become the first cosmetics company to join the WIPO GREEN technology platform. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-the-first-cosmetic-company-to-join-sustainable-tech-sharing-platform-wipo-green/12674629-1-eng-GB/Shiseido-the-first-cosmetic-company-to-join-sustainable-tech-sharing-platform-WIPO-GREEN_wrbm_tiny.jpg)
![L’Oréal reaps benefits of Shopee brand membership programme. [L'Oréal / IT Cosmetics]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/l-oreal-says-shopee-brand-membership-programme-spurs-members-to-spend-more/12674530-1-eng-GB/L-Oreal-says-Shopee-brand-membership-programme-spurs-members-to-spend-more_wrbm_tiny.jpg)