Technical / White Paper

Reinventing Do-It-Yourself

Format: PDF file | Document type: Technical / White Paper

Reinventing Do-It-Yourself

DIY has been one of the major trends in beauty care in the last decade. Customers make the choice of the 100% homemade cosmetic. Thus, it seems this trend is evolving into "customized beauty". The consumer customizes his cosmetic product to create a formula adapted not only to his skin need and shade but also to his lifestyle. He uses a universal base and post add active solutions or color boosters. Discover how Seppic reinvents DIY in both skin care and make-up applications.

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