Wheat proteins have long been hair care favorites bringing in the powerful image of one of the oldest and most cherished nourishing grains.
However, in the personal care industry, these are generally hydrolyzed and thus lose their natural quality and substantivity.
Symrise Research has designed a gentle extraction process to obtain Gliadin, a unique wheat protein. Whole and untransformed, it first binds where the hair needs it most. KeraSym™ Restore improves hair strength and resistance, decreases hair breakage, restores the mass, seals cuticles and repairs split ends and therefore improves combability and shine.