Linked closely with the rise of the clean eating trend, clean beauty is quietly becoming something of craze. In this newsletter special, we review our archives to follow its rise, and consider where the category could be heading.
Ingredients provider Alban Muller is one of the first European
companies to pick up on the growing desire for skin whitening
outside of Asia, where it is a presiding trend, launching a new
'White' range.
![Wella develops more relevant products to keep up with “changing times”. [Wella COmpany]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/wella-aims-to-reach-younger-consumers-in-asia-with-new-and-relevant-hair-care-products/16401218-1-eng-GB/Wella-aims-to-reach-younger-consumers-in-Asia-with-new-and-relevant-hair-care-products.jpg)
![Trend insights from Nivea, SK-II, Shiseido, and more. [NIVEA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-nivea-sk-ii-shiseido-on-apac-beauty-market-and-consumer-insights/16424741-1-eng-GB/What-s-trending-Nivea-SK-II-Shiseido-on-APAC-beauty-market-and-consumer-insights.jpg)
