The ongoing COVID-19 pandemic has shaped and accelerated consumer priorities in beauty, and self-care, skin nourishment and playful colour have gained ground as key movements industry must consider, says Avon’s global trend forecaster.
In a blog item posted online this past Sunday, Sandra Cosma, the beauty maker’s Manager of Future Innovation, announced plans to expand Avon’s new vegan Distillery collection to include a product formulated with CBD.
Direct sales giant Avon has posted a seven percent drop in its
third quarter net profit. A continued lull in US sales was further
exacerbated by the impact of increasing fuel costs due to Hurrican
Katrina - a problem that the company...
Avon shareholders have filed a class action lawsuit in New York,
claiming that the direct sales cosmetics giant failed to tell the
marketplace about the true state of its business, reports Simon
Avon is cutting back on non-cosmetics lines such as jewellery and
toys and concentrating on its international markets in an effort to
stem the effects of a slow US market, which the company forecasts
will not pick up during the course...
Sometimes not following market trends and competitors, but sticking
to your own business and marketing strategy may be the best way to
succeed. One of the best examples of this is Avon, the sixth
largest global beauty company, which...
Avon Products, the sixth largest global beauty company, reported
excellent sales growth in the second quarter, boosted by the
surprisingly fast-growing emerging markets. Focusing on China and
Russia, the company says it will reinvest...
Avon raises its earnings forecast and announces new cash management
and tax strategies that will see more of the US-headquartered
company's international earnings remain offshore, taking advantage
of overseas sales and profits...