It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.