It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-coty-l-oreal-estee-lauder/15442705-1-eng-GB/Genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-Coty-L-Oreal-Estee-Lauder.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Puig says it is focusing on livestreaming, pop-ups, and exclusive launches to engage with younger consumers in the travel retail channel. [Christian Louboutin Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/puig-captures-younger-travellers-in-asia-with-livestreaming-pop-ups-exclusive-launches/16409069-1-eng-GB/Puig-captures-younger-travellers-in-Asia-with-livestreaming-pop-ups-exclusive-launches.jpg)
![Thyme, honey, aloe vera, curcumin, and St. John's wort hold potential in wound healing applications. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/thyme-curcumin-among-naturals-that-show-promise-for-wound-healing-review/16429148-1-eng-GB/Thyme-curcumin-among-naturals-that-show-promise-for-wound-healing-Review.jpg)
![Study involving over 6,000 subjects says sensitisation rate of propylene glycol was 'infrequent'. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/propylene-glycol-sensitisation-found-to-be-uncommon-australia-study/16401110-1-eng-GB/Propylene-glycol-sensitisation-found-to-be-uncommon-Australia-study.jpg)
![Yatsen expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/01/yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-ceo/16439813-1-eng-GB/Yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-CEO.jpg)
![Shiseido is set to move away from ‘extreme’ promotions during China’s mega shopping festivals. [NARS]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/01/shiseido-will-turn-away-from-heavy-promotions-in-china-to-achieve-sustainable-sales-growth/16428986-1-eng-GB/Shiseido-will-turn-away-from-heavy-promotions-in-China-to-achieve-sustainable-sales-growth.jpg)
