Nivea has announced the launch of its international umbrella brand
campaign, representing a further step in Beiersdorf's business
strategy to expand its presence in the global personal care market.
Following the recent sale of its Hirtler soap factory to an
independent buyer, Beiersdorf has stated this week that it will
sell its logistics centre in Hamburg in a bid to bring the
realignment of its supply chain organisation programme...
As part of on-going restructuring to its supply chain and general
operations Beiersdorf is putting its Hirtler soap manufacturing
facility up for sale.
German cosmetics giant and marketer of the Nivea brand, Beiersdorf,
says it is poised to grow organically, with the Asian and men's
personal care market likely areas for investment.
German personal care giant Beiersdorf says it wants to achieve a
5.5 per cent of the global market for personal care products by the
year 2010 and will be particularly looking to the markets of China,
India, Brazil and Russia to help...
Beiersdorf has reported flat financial results following what the
Germany-based skin specialist described as a difficult year for
trading as the domestic market continued to prove particularly
challenging. However, the company says...