Brand

Indie brands part 1: The formula for success

Exclusive interview

Indie brands part 1: The formula for success

By Natasha Spencer

As the beauty industry anticipates a rise in indie brands, we spoke to Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care, Mintel, about what we can expect from the not-so-small-timers.

image courtesy of Cambridge Consultants

New Skintuition tech on display at CES 2018 today

By Deanna Utroske

The optical technology platform developed by Cambridge Consultants is bringing top-of-the-line skin data analysis in to the hands and homes of beauty consumers. Cosmetics Design caught up with Edward Brunner, head of Asia consumer business for the company,...

image courtesy of the brand and prnewswire

Kao acquiring prestige hair care brand Oribe

By Deanna Utroske

Late last year the global salon products company announced the signing of a deal to buy Oribe Hair Care. As part of the agreement, brand co-founder Daniel Kaner will join the Kao management team as president of Oribe.

 Why culture is proving influential in fragrance marketing

Fragrance Special Newsletter

Why culture is proving influential in fragrance marketing

By Natasha Spencer

In our special newsletter on fragrance, science and innovation, we explore how culture is proving a popular brand story for many companies in APAC, to help communicate values and appeal to changing and growing consumer needs.

This is what an independent beauty brand looks like

This is what an independent beauty brand looks like

By Deanna Utroske

Since early this year, Cosmetics Design has been publishing the Indie Beauty Profile column weekly, showcasing the inspiring work of cosmetics and personal care entrepreneurs and their innovative brands. Now after nearly 30 installments, we pause to reflect...

Voice technology and brand strategies

Voice technology part II: Why it is fuelling brand strategies

By Natasha Spencer

As the Speak Easy report by Mindshare and J. Walter Thompson Innovation Group identifies voice technology as being more powerful than typing messages when it comes to developing customer relationships, we look at the report’s four main takeaways.

Voice technology build emotional connection

Voice technology part I: Building emotional connections with customers

By Natasha Spencer

The Speak Easy study, managed by media and marketing firm, Mindshare, and creative think tank, J. Walter Thompson Innovation Group, have released its report outlining how brands should incorporate voice activation and tech into their propositions to build...

Truth or dare? Natural color cosmetics that work

Special Newsletter - Colour Cosmetics

Truth or dare? Natural color cosmetics that work

By Deanna Utroske

Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is...

Nikkol and Amyris complete joint venture Aprinnova

Nikkol and Amyris complete joint venture Aprinnova

By Natasha Spencer

Japanese cosmetics speciality chemical provider, Nikkol, finalises the formation of its joint venture with industrial US bioscience providers, Amyris, commercially labelled as Aprinnova.

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

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