British-born beauty brand Dr. PAWPAW has grown exponentially over the past year and saw success in the US, despite the inflationary economy. We chatted with co-founder Johnny Paterson to discover how they’ve done it and what’s coming next for the brand....
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
Digital marketing and communications agency The Beauty Makers has launched a brand incubator to help build out future innovation-led companies in an increasingly competitive but exciting space, its founding partner says.
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
Late last year the global salon products company announced the signing of a deal to buy Oribe Hair Care. As part of the agreement, brand co-founder Daniel Kaner will join the Kao management team as president of Oribe.
Aiming to offer the optimum online shopping experience, JD.com now prepares to give brands a luxury-only direct channel to Chinese consumers through Toplife.
Consumers are willing to pay higher prices as long as they are getting what they perceive to be good value for money, according to a survey by Brandkeys.
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
![Premiumisation trend in fragrance is moving towards the mass personal care segment, says Aussie supplier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/mass-fragrance-rise-in-demand-for-complexity-as-premiumisation-moves-to-mass-segment/16395335-1-eng-GB/Mass-fragrance-Rise-in-demand-for-complexity-as-premiumisation-moves-to-mass-segment.jpg)
![Omni Skin was developed to lower the hurdles to skin care adoption for men. [Re:erth]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers/16400930-1-eng-GB/Re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers.jpg)
![Wella develops more relevant products to keep up with “changing times”. [Wella COmpany]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/wella-aims-to-reach-younger-consumers-in-asia-with-new-and-relevant-hair-care-products/16401218-1-eng-GB/Wella-aims-to-reach-younger-consumers-in-Asia-with-new-and-relevant-hair-care-products.jpg)
