International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
Just last month, Colgate announced an agreement to acquired Hello Products LLC. And this month the brand launched a collection of CBD oral care exclusively at Ulta Beauty.
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