Products that instantly impress and brand communication that helps shape beauty and personal care usage will be key to driving superiority growth for Procter & Gamble, says its chief financial officer (CFO).
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
WATCH ON DEMAND NOW – EXCLUSIVE COSMETICSDESIGN CIRCULAR BEAUTY WEBINAR
Working in a collaborative and open way will be pivotal in industry’s push to mainstream circular beauty and future-proof business for years to come, says the founder of UK indie brand Beauty Kitchen.
Female consumers in Saudi Arabia are highly aware of organic cosmetics and the environmental implications of these products, but price remains a factor impeding use among many, a study finds.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Consumers in coronavirus (COVID-19) lockdown are looking forward to plenty the other side, but beauty therapy tops the ranks – way ahead of eating out, socialising and travel, according to Kantar.
The purchasing behaviour of hair and skin care products does not match many brands’ marketing strategies as the dynamics of beauty marketing have changed across the globe – so it is time to respond to this new digital world we live in…
![Procter & Gamble is focused on creating instant impact with its beauty, personal care and home care products, aiming to create the 'first-use wow' impression [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/procter-gamble-cfo-talks-superior-innovation-at-morgan-stanley-global-consumer-and-retail-conference/16026779-1-eng-GB/Procter-Gamble-CFO-talks-superior-innovation-at-Morgan-Stanley-Global-Consumer-and-Retail-Conference.jpg)
![These five future beauty cohorts cross geographies, age-groups and genders with very deep desires and needs in cosmetics and personal care that they will be looking to brands to fulfil [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/wgsn-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics/12900807-1-eng-GB/WGSN-beauty-personas-of-2023-include-skinimalists-refillutionaries-and-super-basics.jpg)
![Study involving over 6,000 subjects says sensitisation rate of propylene glycol was 'infrequent'. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/propylene-glycol-sensitisation-found-to-be-uncommon-australia-study/16401110-1-eng-GB/Propylene-glycol-sensitisation-found-to-be-uncommon-Australia-study.jpg)
![Yatsen expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-ceo/16439813-1-eng-GB/Yatsen-revenue-rebound-will-take-time-despite-signs-of-market-recovery-CEO.jpg)
![Shiseido is set to move away from ‘extreme’ promotions during China’s mega shopping festivals. [NARS]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/01/shiseido-will-turn-away-from-heavy-promotions-in-china-to-achieve-sustainable-sales-growth/16428986-1-eng-GB/Shiseido-will-turn-away-from-heavy-promotions-in-China-to-achieve-sustainable-sales-growth.jpg)
![Kao has to focus on prestige beauty and makeup to drive growth. [Kanebo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-to-focus-on-prestige-beauty-makeup-to-drive-beauty-profits-in-q2/16424903-1-eng-GB/Kao-to-focus-on-prestige-beauty-makeup-to-drive-beauty-profits-in-Q2.jpg)
![Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-china-centres-digital-strategy-around-wechat-ecosystem-to-stay-connected-with-shoppers/16424957-1-eng-GB/Watsons-China-centres-digital-strategy-around-WeChat-ecosystem-to-stay-connected-with-shoppers.jpg)
