E-commerce company Shopee adopts a multi-pronged strategy to enhance brand protection and tackle proliferation of counterfeit products on the online marketplace in partnership with FMCG majors P&G and Beiersdorf.
Foreo has won a two-year intellectual property battle in China – a massive breakthrough that gives strong signals to fraudulent skin care companies, its UK and Ireland general manager says.
Market insight provider, Clarivate Analytics, reveals that 27% of online buyers have been deceived into unknowingly purchasing fake make up and skin care products.
The Korean Intellectual Property Office (KIPO) has seized more than 100,000 counterfeit products of the well-known face mask brand; ‘Leaders Insolution’ from a Chinese-owned factory, close to the border of North Korea.
The Kenyan Anti-Counterfeit Agency (ACA) has intercepted a shipment of fraudulent soaps and beauty products which is believed to have originated from China.
Since the 2008 advent of compulsory ingredients registration in China the initiative has made doing business more complex and also opened up the door to counterfeiters, according to Campo Research.
As all the big cosmetic and toiletry brands continue their battle
to stamp out the damaging effects of counterfeit products, a Swiss
company bas developed a new camera phone technology that can help
distinguish fakes from the real...