E-commerce company Shopee adopts a multi-pronged strategy to enhance brand protection and tackle proliferation of counterfeit products on the online marketplace in partnership with FMCG majors P&G and Beiersdorf.
The Korean Intellectual Property Office (KIPO) has seized more than 100,000 counterfeit products of the well-known face mask brand; ‘Leaders Insolution’ from a Chinese-owned factory, close to the border of North Korea.
As all the big cosmetic and toiletry brands continue their battle
to stamp out the damaging effects of counterfeit products, a Swiss
company bas developed a new camera phone technology that can help
distinguish fakes from the real...