Customer Service

Shiseido transforming the way its Beauty Consultants work with mobile. Credit: Shiseido

Shiseido collaborates with IBM on app to empower beauty consultants

By Andrew MCDOUGALL

Shiseido has teamed up with IBM to enhance its customer experience by providing nearly 10,000 beauty consultants in Japan with mobile apps designed to aid new customer services, customer-centric product improvements and social innovations.