Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
Japanese firm Pola Chemicals Industries has developed M-Polymer, a new emulsifier that it claims will make it easier for consumers to enjoy do-it-yourself (DIY) cosmetic products.
A Singapore-based skin care brand has launched a DIY facial experience kit aimed at beauty consumers without access to professional treatment during the novel coronavirus (COVID-19) pandemic.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Consumers are talking a lot about moisturising, vitamins and DIY in beauty, with all three topics trending positively in global customer reviews, according to AI data specialist Revuze.
Consumers consider perfume an excellent way to express uniqueness and boost confidence, offering significant potential to develop personalised fragrances, says Mintel.
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