Indian cosmetics e-commerce company Nykaa is making “baby steps” onto the international stage by pushing its portfolio of beauty brands into markets including Mauritius, United Arab Emirates, US.
Indian parenting platform BabyChakra has launched its very first range of baby care products which it believes has the potential to achieve monthly growth of 30% on the back of India’s booming mum and baby care segment.
Innovations such as ‘try before you buy’ perfume samples mean that online retail can provide a better customer experience and sales channel than brick and mortar stores, according to the founder of Indian direct-to-consumer (DTC) fragrance house All Good...
Indian personal care brand Sanfe has recently launched beauty brand with skin and hair care products as part of its latest effort to become a 'one-stop shop' for beauty and personal care solutions.
The DTC personal care market has evolved rapidly and the recent layoffs by Glossier can teach the industry how a brand can misstep and what to know going forward, says One Rockwell.
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
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