Deciem-owned prestige skin care brand NIOD is launching into a dedicated corner at French department store La Samaritaine – a move the company hopes will push it into the spotlight to follow in the footsteps of sister brand The Ordinary.
Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert...