At eTail Asia 2017, Ann Wang, General Manager of Performance Advertising Solution, Online Media Group, Tencent, revealed how Chinese brands can succeed amid the country’s online market environment and evolving consumer behaviours.
New global research from PayPal reveals that despite cosmetics cross-border shopping being the most popular in Asia-Pacific, Japanese consumers were found to be least likely to shop online from non-domestic merchants.
Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...
The PCHi 2015 event has continued the strong growth pattern with organiser Reed Sinopharm claiming visitor numbers were up 12% in the first two days as e-commerce and the role of technology prove to be key show themes.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.