Beauty needs have shifted drastically since COVID-19, with consumers turning to cosmetic and personal care products for joy, fun and creativity versus to simply conform to societal standards, says a multi-sensory marketing expert.
Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
Female consumers tend to be more open to beauty innovations that tap into mood, emotional wellbeing and self-care, but the male demographic still offers promise, says a global Mintel analyst.
How a product is packaged is as important as the product itself, and luxury packaging succeeds best by filling the consumer with the feeling of awe, according to a market analyst.
![Joy has become a key word for beauty post-pandemic and many brands are succeeding in creating emotional connections via sensory innovations like texture, scent and packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/13/beauty-post-pandemic-focusing-on-sensory-innovation-to-promote-joy-fun-and-creativity/16333288-1-eng-GB/Beauty-post-pandemic-focusing-on-sensory-innovation-to-promote-joy-fun-and-creativity.jpg)
![Esmi Skin Minerals has launched with Sephora in SEA. [Esmi Skin Minerals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/esmi-skin-minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-sea/17362569-1-eng-GB/Esmi-Skin-Minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-SEA.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market22/17370102-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![YSL's LoveShine launch has sparked a demand surge in Japan. [YSL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/ysl-loveshine-launch-propels-lip-gloss-sales-to-record-highs-in-japan-since-2020/17372064-1-eng-GB/YSL-LoveShine-launch-propels-lip-gloss-sales-to-record-highs-in-Japan-since-2020.jpg)
![There is significant scope for innovation and new launches in the hair repair sector, especially in soaring markets such as China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-china/17362731-1-eng-GB/Croda-zeroes-in-on-hair-repair-solutions-as-damage-hair-concerns-surge-in-markets-like-China.jpg)
