Through the acquisition, Givaudan takes on Myrissi's E-COs Technology - a sensory translator able to connect fragrance, colour and emotion together using a powerful AI-powered database and deep learning technologies (Getty Images)

Storytelling scents: Givaudan to acquire AI sensory specialist Myrissi

By Kacey Culliney

Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...

Consumers in awe of powerful packaging

Consumers in awe of powerful packaging

By Andrew McDougall

How a product is packaged is as important as the product itself, and luxury packaging succeeds best by filling the consumer with the feeling of awe, according to a market analyst.