Carole Gherardi, Market Segment Lead for Personal Care at IFF, and Maider Gutierrez, Global Health Category Leader at IFF, reveal more about the evolution of this market and new opportunities for brands.
French firm Laboratoires Expanscience is targeting Japan, South Korea and China with its latest microbiome active that claims to solve intimate, often undisclosed, issues like vaginal itching and pain from sexual intercourse.
Indian feminine hygiene brand Sirona Hygiene says its recent funding boost from Good Glamm Group will help drive conversations and break taboos surrounding the category.
![Olive Young is actively tapping into the feminine care market. [Aromatica]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-says-feminine-care-an-emerging-megatrend/16250434-1-eng-GB/Olive-Young-says-feminine-care-an-emerging-megatrend.jpg)
![Laboratoires Expanscience is targeting Japan, South Korea and China with its latest microbiome active that claims to solve intimate, often undisclosed, issues. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/07/29/laboratoires-expanscience-sees-opportunities-in-asia-s-intimate-feminine-care-market/15604211-1-eng-GB/Laboratoires-Expanscience-sees-opportunities-in-Asia-s-intimate-feminine-care-market.jpg)
![Sirona Hygiene aims to help drive conversations and break taboos surrounding the category. [Sirona]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/india-s-sirona-ready-to-start-much-needed-conversations-about-feminine-hygiene/13168531-1-eng-GB/India-s-Sirona-ready-to-start-much-needed-conversations-about-feminine-hygiene.jpg)
![Sanfe is aiming to expand into lower-tier cities in India. [Sanfe]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/08/india-based-sanfe-targeting-underserved-feminine-hygiene-market-in-lower-tier-cities/13027390-1-eng-GB/India-based-Sanfe-targeting-underserved-feminine-hygiene-market-in-lower-tier-cities.jpg)
![Our biggest trends stories from the past year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-buzz-top-10-most-read-beauty-trend-stories-of-2023/16980459-1-eng-GB/Beauty-buzz-Top-10-most-read-beauty-trend-stories-of-2023.jpg)
![Exosomes derived from human fibroblasts, BJ-5ta (BJ-5ta Exo), have shown promise in protecting against ultraviolet B (UVB)-mediated photoaging remains. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/30/uvb-benefits-exosomes-derived-from-human-fibroblasts-protect-against-uvb-mediated-photoaging/16941234-1-eng-GB/UVB-benefits-Exosomes-derived-from-human-fibroblasts-protect-against-UVB-mediated-photoaging.jpg)
![Lucas Meyer Cosmetics has the potential to strengthen its position in Asia on the back of Clariant’s strong ‘footprint’ in the region. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lucas-meyer-cosmetics-can-tap-clariant-s-strong-regional-presence-to-boost-asia-growth/16925754-1-eng-GB/Lucas-Meyer-Cosmetics-can-tap-Clariant-s-strong-regional-presence-to-boost-Asia-growth.jpg)
![Shiseido, Kosé, and Pola Orbis have reported negative growth in China due to the impact of Japan’s decision to release treated radioactive water. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/11/27/j-beauty-firms-feel-sales-impact-in-china-over-nuclear-wastewater-release/16959015-1-eng-GB/J-beauty-firms-feel-sales-impact-in-China-over-nuclear-wastewater-release.jpg)
