Singaporean niche fragrance label Scent by SIX is set to make its debut at New York City retailer Showfields later this year as it looks to break into the US market.
A Singapore-based start-up is developing perfumes that solve the Asian consumers’ biggest pain points with fragrances, while also delivering tangible benefits to them.
American multinational Coty Inc says e-commerce will be crucial in the South East Asian market as it aims to deliver “high double-digit growth” for its portfolio of fragrance brands.
Ultra-natural has taken hold across several beauty and personal care categories and fine fragrance will eventually make its mark with the right innovation and transparency focus, says a Firmenich executive.
![Scent by SIX is set to make its debut at New York City retailer Showfields later this year. [Scent by SIX]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/scent-by-six-to-debut-brand-in-nyc-as-it-seeks-to-break-into-the-us/15654876-1-eng-GB/Scent-by-SIX-to-debut-brand-in-NYC-as-it-seeks-to-break-into-the-US.jpg)
![Scent Journer develops perfumes that claim to solve the Asian consumers’ biggest pain points with fragrances. [Scent Journer]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/scent-journer-develops-beneficial-scents-for-pragmatic-asian-consumers/15649251-1-eng-GB/Scent-Journer-develops-beneficial-scents-for-pragmatic-Asian-consumers.jpg)
![Coty Inc says e-commerce will be crucial in the South East Asian market. [Coty / Chloé Fragrances]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-touts-e-commerce-as-strategic-growth-pillar-for-sea-fragrance-ambitions/15518165-1-eng-GB/Coty-touts-e-commerce-as-strategic-growth-pillar-for-SEA-fragrance-ambitions.jpg)
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