Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
We caught up once more with Delon Wang, Trends Manager, Asia-Pacific at Mintel, for the final instalment of our Made in Australia series to consider the impact of sociological considerations from the millennial demographic.
In recent years, the male grooming sector has grown in popularity and frequency throughout Asia. We asked David Tyrrell, Global Skincare Analyst for Beauty & Personal Care at Mintel what pivotal influences are impacting this trend and why "South...
Cosmetics and personal care powerhouse, Shiseido, signs an agreement with UN Women, the UN organisation committed to achieving gender equality and empowerment, to promote gender equality in Japan.
Cannes Lions, the international advertising festival, was held last week, recognising the best and brightest in the advertising world. Here’s a roundup of the leading ads entered into the offering from beauty.
Unilever, global consumer goods giant, has announced a new global advertising strategy that will eliminate gender stereotypes from its marketing content.
As men strive to keep themselves baby smooth, women are now challenging the characteristics of traditional femininity, one of which being hairless armpits, by growing their underarm hair.
According to a global survey by market researcher GfK, while half of the people were found to be 'fairly' or 'completely' satisfied with their looks, Japan's people are the most self-critical with over 1 in 10 'not at all...
Despite repeated attempts to revitalize the economy, Japan remains mired in weak growth. However, analysts now say increasing the number of women in the workforce will turn things around.
Globally speaking, the male market merely follows what’s popular in the female one. However, in China, analysts say skin whitening, which has undoubtedly been the prevailing trend for women, has been forced on Chinese men.
Although there is a market in the UK for male make-up and the country has been accepting of the metrosexual trend for years, most people still think men should not wear it; and when they do it should be discreet.
Challenging the traditional gender norms concerning beauty has given manufacturers a huge opportunity to communicate directly to men as male grooming trends throughout Asia.
There is a great opportunity for both international and local manufacturers to target men’s skin care in Thailand as it seeks to follow in the footsteps of South Korea, says market researcher Euromonitor.
UK-based brand Bulldog is set to launch its range of natural products in Australia; the first in a line of five international launches designed to offer men a wider choice of skin care products.
Male grooming has reached such heights that a new term has been
coined for the section of men that are outside of the traditional
brackets. The 'Ubersexual man' is said to be a potential goldmine
for global manufacturers...
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![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
![News updates from Shiseido, Dr.Ci:Labo, Sephora, and more. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/updates-from-shiseido-dr.ci-labo-sephora-and-more/17334944-1-eng-GB/Updates-from-Shiseido-Dr.Ci-Labo-Sephora-and-more.jpg)
