Kao-owned Essential The Beauty says it has successfully tapped into the damaged hair segment, with the firm shipping more than 400,000 units of its new treatment in its first three months of sale.
Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.
International beauty major has developed a hair styling formulation for curly hair from a blend of sugar compounds and plant fibre, offering a natural and light-weight alternative to film-forming polymer and silicone products.
Unilever-owned professional hair care brand TIGI has revamped its flagship Bed Head brand to plug consumer and hairdresser needs and expectations, including a sharper focus on texture and volume.
The cordless-hair-tool startup, founded by Stacey Boguslavskaya and Monica Abramov in 2017, plans to use the capital to develop new tech, expand internationally, and double the size of the Lunata team.
German personal care major has developed a hair styling blend with saccharose and starch that enables the complete replacement of synthetic polymers without impacting product efficacy.
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