Australian oral care brand Lovebyt says it is positioning itself between beauty and wellness categories to carve out a share of the expanding natural oral care market.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
According to researchers at the University of Lancaster, lessons from the field of medicine could help provide clearer answers to concerns around chemical safety, particularly in the case of the cosmetics industry.
To address the 'under appreciated' needs of an increasingly ageing population, Nestlé Skin Health's innovation hub in Shanghai will look at skin health issues including intense dryness, skin cancer and ageing.